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Writing High-Tech Copy That Sells Book

Writing High-Tech Copy That Sells
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Writing High-Tech Copy That Sells, Technology is more pervasive - and more confusing - every day. Overwhelmed by complexity, choices, and change, buyers of high-tech products are demanding complete, helpful, understandable sales information. Yet it isn't easy to write brochures, press rele, Writing High-Tech Copy That Sells
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  • Writing High-Tech Copy That Sells
  • Written by author Janice M. King
  • Published by John Wiley & Sons, 1995/04/21
  • Technology is more pervasive - and more confusing - every day. Overwhelmed by complexity, choices, and change, buyers of high-tech products are demanding complete, helpful, understandable sales information. Yet it isn't easy to write brochures, press rele
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Preface
Acknowledgments
Pt. 1 The Foundation of High-Tech Marketing Communication 1
Ch. 1 Planning for High-Tech Marketing Communication: Success Starts Here 2
Ch. 2 The High-Tech Audience: Targeting Your Materials 23
Ch. 3 Message, Objective, and Purpose: The Essentials for On-Target Communication 35
Ch. 4 Creative Issues: Developing the Best Ideas, Styles, and Methods 53
Pt. 2 Writing a High-Tech Marcom Document 63
Ch. 5 Document Elements: Packaging Your Information for Greater Impact 64
Ch. 6 Content Types: Presenting High-Tech Information Effectively 77
Ch. 7 Text Techniques: Adding Power to Your Copy 105
Ch. 8 Legal and Ethical Issues: Avoiding Problems in Your Materials 128
Ch. 9 International High-Tech Marketing Communication: Adapting Your Materials to the Global Market 146
Pt. 3 High-Tech Marcom Projects 159
Ch. 10 Sales Materials: Reaching Prospects and Customers 160
Ch. 11 Press Materials: Reaching Journalists and Analysts 199
Ch. 12 Alliance Materials: Reaching Dealers and Partners 225
Ch. 13 Marketing Communication in Electronic Media: Expanding Your Horizon 237
Appendix A: Copywriting Checklist 248
Appendix B: Glossary 251
Appendix C: Bibliography and Resources 257
Appendix D: References 265
Index 271


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Writing High-Tech Copy That Sells, Technology is more pervasive - and more confusing - every day. Overwhelmed by complexity, choices, and change, buyers of high-tech products are demanding complete, helpful, understandable sales information. Yet it isn't easy to write brochures, press rele, Writing High-Tech Copy That Sells

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Writing High-Tech Copy That Sells, Technology is more pervasive - and more confusing - every day. Overwhelmed by complexity, choices, and change, buyers of high-tech products are demanding complete, helpful, understandable sales information. Yet it isn't easy to write brochures, press rele, Writing High-Tech Copy That Sells

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Writing High-Tech Copy That Sells, Technology is more pervasive - and more confusing - every day. Overwhelmed by complexity, choices, and change, buyers of high-tech products are demanding complete, helpful, understandable sales information. Yet it isn't easy to write brochures, press rele, Writing High-Tech Copy That Sells

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