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PREFACE vi
ACKNOWLEDGEMENTS ix
Chapter 1 What Every CEO Wants 1
Chapter 2 Your Promise to the Customer 19
Chapter 3 Delivering Today’s Promise Better and Better Every Day 39
Chapter 4 Driving the Market by Relentlessly Improving the Promise 67
Chapter 5 Innovating Beyond the Familiar 93
Chapter 6 Opening Up: What Leaders Must Do 119
POSTSCRIPT 145
END NOTES 151
INDEX 167
ABOUT THE AUTHORS 174
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Add Beyond the Familiar: Long-Term Growth Through Customer Focus and Innovation, Strong customer-focused companies have a clear, relevant promise which they obsessively deliver day-in, day-out. At the same time, they relentlessly drive the market by evolving the offer in the face of market developments and opportunities. Because they , Beyond the Familiar: Long-Term Growth Through Customer Focus and Innovation to the inventory that you are selling on WonderClubX
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Add Beyond the Familiar: Long-Term Growth Through Customer Focus and Innovation, Strong customer-focused companies have a clear, relevant promise which they obsessively deliver day-in, day-out. At the same time, they relentlessly drive the market by evolving the offer in the face of market developments and opportunities. Because they , Beyond the Familiar: Long-Term Growth Through Customer Focus and Innovation to your collection on WonderClub |