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Preface | ||
Introduction | 1 | |
1 | Find a vacuum and fill it | 17 |
2 | Do your homework | 29 |
3 | You won't be committed if you're not having fun | 39 |
4 | Work hard, play hard | 47 |
5 | Work with other people's brains | 55 |
6 | Set goals (but go easy on the "vision" thing) | 65 |
7 | Trust your intuition | 73 |
8 | Reach for the sky (at least once) | 83 |
9 | Learn to sell | 93 |
10 | Become a leader | 103 |
11 | Recognize a failure and move on | 113 |
12 | Make the most of lucky breaks | 123 |
13 | Embrace change as a way of life | 131 |
14 | Develop your contacts | 143 |
15 | Use your time wisely | 153 |
16 | Measure for measure | 161 |
17 | Don't put up with mediocrity | 173 |
18 | Chase quality, not dollars | 183 |
19 | Act quickly in a crisis | 191 |
20 | After a fall, get back in the saddle quickly | 201 |
21 | Fight the good fight (especially those that you can win): Pizza Wars - Act I | 213 |
22 | People build brands, brands do no build people: Pizza Wars - Act II | 223 |
23 | Be prepared for anything: the September 11 rule | 237 |
24 | Reinvent yourself: onwards and upwards | 247 |
25 | Be content | 263 |
Chronology | 273 | |
Bibliography | 277 | |
Index | 279 |
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