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Preface ix
A Note on Usage xx
The Behavioral Attack
Who Could Design a Brain... 3
The Strange Paradox of Behavioral Finance: "Neoclassical Theory Is a Theory of Sharks" 19
The Theoreticians
Paul A. Samuelson: The Worldly Philosopher 37
The Institutionalists
Robert C. Merton: "Risk Is Not an Add-On" 47
Andrew Lo: "The Only Part of Economics That Really Works" 58
Robert Shiller: The People's Risk Manager 65
The Engineers
Bill Sharper: "It's Dangerous to Think of Risk as a Number" 91
Harry Markowitz: "You Have a Little World" 100
Myron Scholes: "Omega Has a Nice Ring to It" 110
The Practitioners
Barclays Global Investors: "It Was an Evangelical Undertaking" 127
The Yale Endowment Fund: Uninstitutional Behavior 148
CAPM II: The Great Alpha Dream Machine: We Don't See Expected Returns 165
Making Alpha Portable: "That's Become the New Mantra" 179
Martin Leibowitz: CAPM in a New Suit of Clothes 196
Goldman Sachs Asset Management: "I Know the Invisible Hand Is Still There" 214
Capital Ideas Tomorrow
Nothing Stands Still 237
Notes 247
Bibliography 252
Acknowledgments 261
Index 263
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