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List of Examples xiii
Acknowledgments xiv
About the Author xv
Introduction 1
The Shortcut to High Performance 5
So You Want a High-Performing Business? 7
Deliver Great Returns and the Rest Will Maximize 7
Cash Became Emperor 8
Market Strategy Is the 80:20 Rule of Cash Flow 14
Throw Away the Old Playbook! 21
Profit Pools
Market Strategy on Steroids 25
What Makes a Real Profit Pool? 26
Profit Pools and Business Models 27
Internal Profit Pools 28
Market Profit Pools 31
Summary 38
You Just Can't See Them 39
Accounting Systems Don't Actually Report a Useful Profitability 39
Market Profitability Information Is Difficult to Come By 47
Businesses Aren't Configured to Get and Process Timely Cash-Based Profitability Information 52
New Markets Are Difficult to Envision 53
Getting It Done 55
Your Guide to Early Results 57
Know Your Own ACTUAL PERFORMANCE 59
Cut through the GAAP and Other Information Obfuscation 60
Reconstitute the Numbers and See the Internal Profit Pools Emerge 79
Now It's Time to Act: Neutralize Your Drains and Boost Your Sources 80
Got It, What's Next? 91
Get a STRATEGIC VIEW of Markets 93
What's in a Strategic View? 94
Estimating Market Profit Pool Values 100
Strategic Fit: What It Takes to Play 123
Synthesizing Your Strategic View 130
Your Summarized Strategic View 130
Define a Path That Exploits REAL OPPORTUNITIES 133
Business Value and Making Strategic Choices 134
List and Define Opportunities 140
Flesh Out and Map Opportunities 143
Characterize Outcomes 151
Evaluate the Economics 160
Define the Path Forward 167
Plan and Execute 175
Return on Effort 176
Sustaining Value Growth 177
Corporate Renewal and New Business Management Jim McCreary 179
How Is Sustained Value Growth Achieved? 180
Why Sustaining High Value Growth Is Such a Challenge 181
Five Basic Rules for Sustaining High Value Growth 183
It Is Possible to Sustain High Value Growth Performance 187
Reconfiguring New Business Development to Deliver Value Growth and Corporate Renewal 190
In Conclusion... 206
Value-Maximizing the Existing Business 207
Business Specialization 208
Focusing on Your Sources of Value 212
Extending Your Sources of Value 219
Unwinding, Line Item by Line Item 223
Revenue 223
Expenses 226
Capital Investments and Charges 232
The Monte Carlo Simulation 237
What Problem Does It Solve? 237
What Does It Do? 238
What Do You Have to Do to Use It? 238
Using Real Options The Binomial Lattice Approach 239
What the Binomial Lattice Does 240
How the Binomial Lattice Works 241
Beyond This Example 247
Bibliography 249
Index 251
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