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Chapter 1. Talking "At" vs. Talking "With".
Chapter 2. The many-to-many model.
Chapter 3. Can Marketing be a Conversation?
Chapter 4. The birth of generation "i".
Chapter 5. The Rise of the Prosumer.
Chapter 6. The new consumerism.
Chapter 7. The 6 Cs; 3 phases of conversation.
Chapter 8. The content-conversation relationship.
Chapter 9. What your future holds for conversation?
Chapter 10. Why are you so afraid of conversation?
Chapter 11. The 10 tenets of good conversation.
Chapter 12. The 5 Ways you can "Join the Conversation".
Chapter 13. When conversation isn't conversation at all.
Chapter 14. Where does conversation fit in?
Chapter 15. Conversation through Community.
Chapter 16. Conversation through Dialogue.
Chapter 17. Conversation through Partnership.
Chapter 18. Getting started...the Manifesto for Experimentation.
Chapter 19. Does conversation actually work?
Chapter 20. Do you speak conversation? Take the test.
Index.
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Kathy Smith
reviewed Join the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership on April 07, 2009 Join the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership
A great book for all marketeers who need to be updated on the changes face of marketing from vertical to horizontal marketing. Internet has made the world to become flat and without boundaries. It revolutionize the conventional marketing era of simply 'ATL & BTL' to the power of community marketing, where everyone is the marketeer and the consumer.
So let's join the conversation!
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Add Join the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership, With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses the changing role of the consumer and how marketers mu, Join the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership to the inventory that you are selling on WonderClubX
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Add Join the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership, With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses the changing role of the consumer and how marketers mu, Join the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership to your collection on WonderClub |
