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Preface vii
Acknowledgments ix
Introduction xi
Lessons 1
Begin 3
Look Around 5
Team Up 11
Get a Method 19
Analyse the Situation 27
Design 39
Find Needs 41
Specify the Product 55
Create Concepts 67
Select a Concept 81
Protect the Concept 99
Develop 105
Formulate the Product 107
Flowsheet the Process 117
Estimate the Cost 127
Equip the Process 139
Scale Up 149
Exploit 159
Organize the Market 161
Forecast Money Flows 173
Learn to Sell 185
Plan Future Products 193
Conclusion 205
Projects 207
Understanding Products 209
From Needs to Concept 215
Making a Product 219
Your Own Product 223
Notes 227
Experiment at Home 229
PlanYour Project 233
Present Your Results 241
Interview Your Customer 249
Colloids 259
Product Structure 261
Interfaces 269
Adsorption 277
Rheology 285
Index 295
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