Big Deal: 2000 and Beyond Book

	Acknowledgments	ix
	Introduction	1
1	Past as Prelude
1.	The Digital World Cometh	7
2.	Mel, Barry, and Sumner Go Digital	15
3.	History's Shadow	40
4.	The Rise and Fall of the Conglomerate	72
5.	The Deal Decade: Early Years	93
6.	Troubled Years	136
7.	The Merits of Mergers: The Good, the Bad, and the Ugly	157
2	The Strategic Challenge
8.	The Strategic Dilemma	189
9.	The Energy Wars: Globalization Reigns	205
10.	Metamorphosis: Conglomerates Transformed	262
11.	Financial Services in the Digital Age	291
12.	The Telco Revolution: The Story of Ma Bell, Her Children, and Her Rivals	346
13.	Racing Toward Cyberspace: The Media and the Message in the Age of Convergence	409
14.	The Tumultuous World of Health Care	481
3	Doing the Deal
15.	A Guide to the Players	545
16.	The Price	583
17.	Structuring the Deal	622
18.	Implementing the Deal	650
19.	Offense: Battlefield Tactics	688
20.	Defense: Fight or Sell?	739
21.	Defense: Building the Battlements	786
22.	Defense: Battlefield Tactics	816
23.	The Government Intervenes	849
	Postscript	891
	Bibliography	896
	Index	902