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Book Categories |
| Introduction | 3 | |
| 1 | The Give-and-Take of Consumer Culture | 11 |
| 2 | Buying Your Friends: The Pet Business and American Consumer Culture | 43 |
| 3 | The Commodity of Self: Nineteenth-Century Human Hair Jewelry | 71 |
| 4 | An Undesired Necessity: The Commodification of Medical Service in the Interwar United States | 97 |
| 5 | "Preserving Their Form and Features": The Commodification of Coffins in the American Understanding of Death | 119 |
| 6 | Healthcare as Product: Catholic Sisters Confront Charity and the Hospital Marketplace, 1865-1925 | 143 |
| 7 | "Preachers and Peddlers of God": Ex-Slaves and the Selling of African-American Religion in the American South | 169 |
| 8 | The Politics of Ghee Adulteration and Its Public Resolutions in Calcutta, c. 1917 | 191 |
| 9 | Marketing Community: State Reform of Indian Village Property and Expenditure in Colonial Mexico, 1775-1810 | 215 |
| 10 | Commodifying Chinese Nationalism: MSG and the Flavor of Patriotic Production | 235 |
| 11 | Packaging Skills: Calibrating Cheese to the Global Market | 259 |
| Contributors | 289 | |
| Index | 293 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Joey Coco
reviewed Commodifying Everything (Hagley Perpectives on Business & Culture Series): Relationships of the Market on March 03, 2011
Commodifying Everything (Hagley Perpectives on Business & Culture Series): Relationships of the Market
Short, punchy, compelling. Makes a strong argument that the 'narrative' of the product should be told by both the product and its marketing - reminding us who are product managers to partner with marketing on product discovery so that we can do our work in paralell rather than sequentially. Recommended.
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Add Commodifying Everything (Hagley Perpectives on Business & Culture Series): Relationships of the Market, Commodification refers most explicitly to the activities of turning things into commodities and of commercializing that which is not commercial in essence. The mass marketing of pets, the rise of the coffin industry, the conversion of preacher into sale, Commodifying Everything (Hagley Perpectives on Business & Culture Series): Relationships of the Market to the inventory that you are selling on WonderClubX
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Add Commodifying Everything (Hagley Perpectives on Business & Culture Series): Relationships of the Market, Commodification refers most explicitly to the activities of turning things into commodities and of commercializing that which is not commercial in essence. The mass marketing of pets, the rise of the coffin industry, the conversion of preacher into sale, Commodifying Everything (Hagley Perpectives on Business & Culture Series): Relationships of the Market to your collection on WonderClub |
