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Book Categories |
| Foreword | ||
| Acknowledgements | ||
| Introduction | 1 | |
| 1 | The road to Cathay | 15 |
| 2 | Through a glass darkly: China from a Western perspective | 36 |
| 3 | The furniture of the mind | 68 |
| 4 | Relationships and regulations | 96 |
| An ethical interlude | 121 | |
| 5 | Creating harmony: alternative venture formats in the PRC | 131 |
| 6 | The marketing mix | 151 |
| 7 | The marketing process | 176 |
| 8 | Rightness and correct form: the yi and li of relationships in China | 190 |
| 9 | Doing business with the sojourners: the overseas Chinese communities | 209 |
| 10 | China and the world | 232 |
| 11 | Western and Chinese commercial thinking | 239 |
| Notes | 252 | |
| Bibliography | 257 | |
| Index | 266 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Sarah K
reviewed Doing Business in China on July 31, 2017
Doing Business in China
An okayish book for someone reading up on Chinese culture and about doing business in China for the first time.
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