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Book Categories |
| List of figures | ||
| List of tables | ||
| Foreword | ||
| Introduction | ||
| Pt. 1 | Reputation as a strategic approach | 1 |
| 1 | A brief history of strategic thought | 3 |
| 2 | The traditional approach to Reputation Management | 24 |
| 3 | The reputation paradigm | 58 |
| 4 | The company as a brand | 77 |
| 5 | Defending a reputation | 99 |
| Pt. 2 | Managing reputation by managing corporate personality | 135 |
| 6 | Measuring reputation: the Corporate Personality Scale | 137 |
| 7 | The management of image and identity | 159 |
| 8 | Managing the Reputation Chain | 176 |
| 9 | Reputation and business performance | 201 |
| 10 | Challenges in Reputation Management | 218 |
| 11 | Managing the personality of the organization | 235 |
| References | 259 | |
| Index | 269 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Hubertus Schonlau
reviewed Corporate Reputation and Competitiveness on August 03, 2011
Corporate Reputation and Competitiveness
I didn't really like it , it's more of common sense and nothing really new , I learned a few good stories
It's good for someone who doesn't have any kind of business background
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Add Corporate Reputation and Competitiveness, This unique book written by four world leaders in reputation research, presents the latest cutting-edge thinking on organizational improvement. It covers media management, crisis management, the use of logos and other aspects of corporate identity, and ar, Corporate Reputation and Competitiveness to the inventory that you are selling on WonderClubX
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Add Corporate Reputation and Competitiveness, This unique book written by four world leaders in reputation research, presents the latest cutting-edge thinking on organizational improvement. It covers media management, crisis management, the use of logos and other aspects of corporate identity, and ar, Corporate Reputation and Competitiveness to your collection on WonderClub |