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Book Categories |
| List of figures | ||
| List of tables | ||
| List of contributors | ||
| Foreword | ||
| Acknowledgments | ||
| Introduction | 1 | |
| Pt. I | The dynamics of identities | 11 |
| 1 | The five facets of collective identities: integrating corporate and organizational identity | 13 |
| 2 | The hybrid identity of law firms | 35 |
| 3 | Where do we go from here? Predicting identification among dispersed employees | 51 |
| Pt. II | Identities in action | 73 |
| 4 | Reducing dissonance: closing the gap between projected and attributed identity | 75 |
| 5 | Manifestations in behavior versus perceptions of identity: convergence or not? | 91 |
| 6 | Narractive identity: navigating between "reality" and "fiction" | 115 |
| Pt. III | Managing identities | 131 |
| 7 | Creating a new identity for France Telecom: beyond a visual exercise? | 133 |
| 8 | Conversion of organizational identity research findings into actions | 156 |
| 9 | Corporate brand and organizational identity | 175 |
| Index | 195 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Patrice Logwood
reviewed Corporate and Organizational Identities: Integrating Strategy, Marketing, Communication and Organizational Perspectives on March 20, 2018
Corporate and Organizational Identities: Integrating Strategy, Marketing, Communication and Organizational Perspectives
Valuable management insights from a world class executive and leader
Miller's experiences managing businesses through periods of crisis are helpful for every manager, investor and student. He also reminds us that family and his strong partnership with his wife of nearly 40 years plays an important role in developing and shaping our values and priorities.
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