The Americanisation of European Business: The Marshall Plan and the Transfer of U. S. Management Models Book

	List of illustrations
	Notes on contributors
	Preface
	List of abbreviations
1	The Marshall Plan and the transfer of US management models to Europe: an introductory framework	1
2	From business reform programme to production drive: the transformation of US technical assistance to Western Europe	18
Pt. I	Transfer mechanisms and channels	35
3	The European Productivity Agency: a faithful prophet of the American model?	37
4	'Operation Impact': converting European employers to the American creed	55
5	US-owned manufacturing affiliates and the transfer of managerial techniques: the British case	74
6	The regional dissemination of American productivity models in Norway in the 1950s and 1960s	91
Pt. II	The transfer process	113
7	Americanisation beyond the mass production paradigm: the case of British industry	115
8	Americanisation and the 'Swedish model' of industrial relations: the introduction of the MTM system at Volvo in the postwar period	133
9	The limits of Americanisation and the emergence of an alternative model: the Marshall Plan in Emilia-Romagna	149
Pt. III	The translation and transformation	169
10	An Americanised company in Germany: the Vereinigte Glanzstoff Fabriken AG in the 1950s	171
11	Selective adaptation of American management models: the long-term relationship of Pechiney with the United States	190
12	Learning from America: the remodelling of Italy's public-sector steel industry in the 1950s and 1960s	208
	Index	229