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Corporate strategy for tourism Book

Corporate strategy for tourism
Corporate strategy for tourism, In Corporate Strategy for Tourism, John Tribe answers questions of corporate strategy in a clear, concise manner, guiding the reader through the areas of strategic analysis, strategic options, strategic choice and strategic implementation. The internation, Corporate strategy for tourism has a rating of 3 stars
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Corporate strategy for tourism, In Corporate Strategy for Tourism, John Tribe answers questions of corporate strategy in a clear, concise manner, guiding the reader through the areas of strategic analysis, strategic options, strategic choice and strategic implementation. The internation, Corporate strategy for tourism
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  • Corporate strategy for tourism
  • Written by author John Tribe
  • Published by London ; International Thomson Business Press, 1997., 12/1/1996
  • In Corporate Strategy for Tourism, John Tribe answers questions of corporate strategy in a clear, concise manner, guiding the reader through the areas of strategic analysis, strategic options, strategic choice and strategic implementation. The internation
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Book Categories

Authors

List of figures
List of tables
Case studies
Acknowledgements
Series Editors' Foreword
Preface
Pt. 1 Introduction 1
1 Corporate strategy for tourism: Introduction and overview 3
2 Objectives, missions and expectations for tourism organizations 26
Pt. 2 Strategic Analysis 51
3 Analysing the external environment for tourism organizations: PEST 54
4 Tourism organizations: Competition, resources and SWOT analysis 80
Pt. 3 Strategic Choice 107
5 Tourism corporate strategies 109
6 Evaluation of tourism corporate strategies 139
Pt. 4 Strategy Implementation and Monitoring 161
7 Corporate planning 163
8 Managing and monitoring change 184
Bibliography 200
Index 202


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