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Book Categories |
List of figures | ||
List of tables | ||
Case studies | ||
Acknowledgements | ||
Series Editors' Foreword | ||
Preface | ||
Pt. 1 | Introduction | 1 |
1 | Corporate strategy for tourism: Introduction and overview | 3 |
2 | Objectives, missions and expectations for tourism organizations | 26 |
Pt. 2 | Strategic Analysis | 51 |
3 | Analysing the external environment for tourism organizations: PEST | 54 |
4 | Tourism organizations: Competition, resources and SWOT analysis | 80 |
Pt. 3 | Strategic Choice | 107 |
5 | Tourism corporate strategies | 109 |
6 | Evaluation of tourism corporate strategies | 139 |
Pt. 4 | Strategy Implementation and Monitoring | 161 |
7 | Corporate planning | 163 |
8 | Managing and monitoring change | 184 |
Bibliography | 200 | |
Index | 202 |
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Add Corporate strategy for tourism, In Corporate Strategy for Tourism, John Tribe answers questions of corporate strategy in a clear, concise manner, guiding the reader through the areas of strategic analysis, strategic options, strategic choice and strategic implementation. The internation, Corporate strategy for tourism to the inventory that you are selling on WonderClubX
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Add Corporate strategy for tourism, In Corporate Strategy for Tourism, John Tribe answers questions of corporate strategy in a clear, concise manner, guiding the reader through the areas of strategic analysis, strategic options, strategic choice and strategic implementation. The internation, Corporate strategy for tourism to your collection on WonderClub |