Managing External Relations in Schools Book

	List of figures
	Contributors
	Foreword
	Preface
	Acknowledgements
Pt. 1	External relations in schools - an introduction
1	An introduction to the management of external relations in schools	3
2	The organizational framework for external relations	20
Pt. 2	Links with the educational environment
3	From paternalism to partnership: links with the LEAs	35
4	Links across the primary/secondary interface - a primary perspective	49
5	Links with educational support services	64
6	Links with further education	80
7	Links with higher education	89
Pt. 3	Links with the community
8	Liaising with parents	105
9	Liaising with the media	118
10	Links with industry and employers	128
11	The school within the community	143
Pt. 4	The marketing environment
12	Institutional identity in the school context	159
13	Marketing the school as an educational institution	175
14	Marketing the school's facilities	187
15	Fund-raising from external sources	196
Pt. 5	In conclusion
16	External relations and the future	211
	Appendix	220
	References	222
	Index	228