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Book Categories |
Preface | ||
Acknowledgements | 1 | |
1 | Exploring Strategic Management | 5 |
2 | A Strategic Management Framework | 49 |
3 | Strategic Leadership and Decision Making | 68 |
4 | Culture and Values | 102 |
5 | The Organizational Mission and Objectives | 139 |
6 | Strategic Success: How Are We Doing? | 177 |
7 | Company Failure | 209 |
8 | The Business Environment | 232 |
9 | The Competitive Environment and Competitive Advantage | 262 |
10 | Competitive Advantage Through Products, Processes and Service | 309 |
11 | Competitive Advantage Through People | 356 |
12 | Financial Strategy | 377 |
13 | Competitive Advantage and Information | 400 |
14 | Planning and Creating Corporate Strategy | 425 |
15 | Strategic Alternatives and Market Entry Strategies | 463 |
16 | Issues in Strategic Growth | 494 |
17 | Issues in Strategic Consolidation and Recovery | 530 |
18 | Strategy Evaluation and Choice | 561 |
19 | Issues in Organizational Structure | 588 |
20 | Corporate Strategy and Corporate Management Style | 621 |
21 | Issues in Strategic Resource Management | 638 |
22 | Issues in Strategic Change Management | 665 |
23 | Final Thoughts | 699 |
An Introduction to the Case Studies | 705 | |
Author Index | 829 | |
Subject Index | 832 |
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Add Strategic management, This is the new, fully updated edition of one of Europe's leading texts on strategic management. It is a comprehensive, clear and accessible introduction to strategy for students on degree, MBA or DMS courses. The book is student-centered in approach, and, Strategic management to the inventory that you are selling on WonderClubX
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Add Strategic management, This is the new, fully updated edition of one of Europe's leading texts on strategic management. It is a comprehensive, clear and accessible introduction to strategy for students on degree, MBA or DMS courses. The book is student-centered in approach, and, Strategic management to your collection on WonderClub |