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Land of desire Book

Land of desire
Land of desire, Absorbing and incisive, Land of Desire tells the story of a fundamental transformation in the culture and economy of America - the rise of mass-market consumerism and the attendant shift to a society preoccupied with consumption, with comfort and bodily , Land of desire has a rating of 3.5 stars
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Land of desire, Absorbing and incisive, Land of Desire tells the story of a fundamental transformation in the culture and economy of America - the rise of mass-market consumerism and the attendant shift to a society preoccupied with consumption, with comfort and bodily , Land of desire
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  • Land of desire
  • Written by author William Leach
  • Published by New York : Pantheon Books, 1993., 1993/12/31
  • Absorbing and incisive, Land of Desire tells the story of a fundamental transformation in the culture and economy of America - the rise of mass-market consumerism and the attendant shift to a society "preoccupied with consumption, with comfort and bodily
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Preface
Introduction: The Land of Desire and the Culture of Consumer Capitalism 3
I Strategies of Enticement
1 The Dawn of a Commercial Empire 15
2 Facades of Color, Glass, and Light 39
3 Interiors 71
4 Fashion and the Indispensable Thing 91
5 Ali Baba's Lamp: Service for Private and Public Benefit 112
II Circuits of Power
6 "Business Runs the World": Institutional Coalitions Behind the New Order 153
7 Wanamaker's Simple Life and the Moral Failure of Established Religion 191
8 Mind Cure and the Happiness Machine 225
III Managing a Dream Culture: 1922-1932
9 "An Age of Consolidation": Goods, Money, and Mergermania 263
10 "Sell Them Their Dreams" 298
11 The Spectacles 323
12 Herbert Hoover's Emerald City and Managerial Government 349
Conclusion: Legacies 379
Abbreviations for Notes 391
Notes 392
Index 487


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