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Preface | ||
Introduction: The Land of Desire and the Culture of Consumer Capitalism | 3 | |
I | Strategies of Enticement | |
1 | The Dawn of a Commercial Empire | 15 |
2 | Facades of Color, Glass, and Light | 39 |
3 | Interiors | 71 |
4 | Fashion and the Indispensable Thing | 91 |
5 | Ali Baba's Lamp: Service for Private and Public Benefit | 112 |
II | Circuits of Power | |
6 | "Business Runs the World": Institutional Coalitions Behind the New Order | 153 |
7 | Wanamaker's Simple Life and the Moral Failure of Established Religion | 191 |
8 | Mind Cure and the Happiness Machine | 225 |
III | Managing a Dream Culture: 1922-1932 | |
9 | "An Age of Consolidation": Goods, Money, and Mergermania | 263 |
10 | "Sell Them Their Dreams" | 298 |
11 | The Spectacles | 323 |
12 | Herbert Hoover's Emerald City and Managerial Government | 349 |
Conclusion: Legacies | 379 | |
Abbreviations for Notes | 391 | |
Notes | 392 | |
Index | 487 |
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Add Land of desire, Absorbing and incisive, Land of Desire tells the story of a fundamental transformation in the culture and economy of America - the rise of mass-market consumerism and the attendant shift to a society preoccupied with consumption, with comfort and bodily , Land of desire to the inventory that you are selling on WonderClubX
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Add Land of desire, Absorbing and incisive, Land of Desire tells the story of a fundamental transformation in the culture and economy of America - the rise of mass-market consumerism and the attendant shift to a society preoccupied with consumption, with comfort and bodily , Land of desire to your collection on WonderClub |