Wonder Club world wonders pyramid logo
×

Theirs Was the Kingdom: Lila and DeWitt Wallace and the Story of the Reader's Digest Book

Theirs Was the Kingdom: Lila and DeWitt Wallace and the Story of the Reader's Digest
Theirs Was the Kingdom: Lila and DeWitt Wallace and the Story of the Reader's Digest, , Theirs Was the Kingdom: Lila and DeWitt Wallace and the Story of the Reader's Digest has a rating of 3.5 stars
   2 Ratings
X
Theirs Was the Kingdom: Lila and DeWitt Wallace and the Story of the Reader's Digest, , Theirs Was the Kingdom: Lila and DeWitt Wallace and the Story of the Reader's Digest
3.5 out of 5 stars based on 2 reviews
5
0 %
4
50 %
3
50 %
2
0 %
1
0 %
Digital Copy
PDF format
1 available   for $99.99
Original Magazine
Physical Format

Sold Out

  • Theirs Was the Kingdom: Lila and DeWitt Wallace and the Story of the Reader's Digest
  • Written by author John Heidenry
  • Published by Norton, W. W. & Company, Inc., February 1995
  • Here for the first time is the behind-the-scenes account of one of the greatest American success stories of this century. Second only to the Bible in its worldwide readership and, many would say, influence, the Reader's Digest has been the prime exemplar
Buy Digital  USD$99.99

WonderClub View Cart Button

WonderClub Add to Inventory Button
WonderClub Add to Wishlist Button
WonderClub Add to Collection Button

Book Categories

Authors

Here for the first time is the behind-the-scenes account of one of the greatest American success stories of this century. Second only to the Bible in its worldwide readership and, many would say, influence, the Reader's Digest has been the prime exemplar and exporter of middle-brow American culture to millions of readers for the past seven decades. The Digest's story and that of its founders DeWitt and Lila Wallace is a complex tale, replete with unforgettable characters, corporate infighting, geopolitical intrigue, and old-fashioned values - the last honored as much in the breach as in the observance in the hothouse atmosphere of Digest headquarters in Westchester County, New York. John Heidenry's rich narrative takes the Digest from the early years of this century when DeWitt Wallace (Wally to his friends) and his bride Lila - both PKs (or Preacher's Kids) born and reared in rural America - founded the magazine, through its rapid rise over seventy years. DeWitt was without doubt the single most successful publisher in the history of the magazine business, starting with less and ending with more than anyone else - ever. With infinite largesse, the Digest attracted the talents of such famous writers as James Michener and Alex Haley and used their work to rocket the circulation to the stratosphere. In the process RD also came to wield a great deal of political influence. It was a powerful factor in the elections of Eisenhower, Nixon, and Reagan - and indirectly, ironically, of Kennedy. Along with Time magazine it fired the first volleys of the Cold War and was among its most ardent proponents. And it had an intimate relationship with the CIA. In addition to the culture and politics of the Digest, John Heidenry chronicles its marketing and business genius - a story that has also never been fully told. Immediately after the Second World War it became the most successful global publisher of magazines. It rewrote the rules for direct mail, becoming the proprietor of

Publishers Weekly

Heidenry offers an engaging, sweeping history of the Reader's Digest publishing empire and the couple who founded it. (Nov.)


Login

  |  

Complaints

  |  

Blog

  |  

Games

  |  

Digital Media

  |  

Souls

  |  

Obituary

  |  

Contact Us

  |  

FAQ

CAN'T FIND WHAT YOU'RE LOOKING FOR? CLICK HERE!!!

X
WonderClub Home

This item is in your Wish List

Theirs Was the Kingdom: Lila and DeWitt Wallace and the Story of the Reader's Digest, , Theirs Was the Kingdom: Lila and DeWitt Wallace and the Story of the Reader's Digest

X
WonderClub Home

This item is in your Collection

Theirs Was the Kingdom: Lila and DeWitt Wallace and the Story of the Reader's Digest, , Theirs Was the Kingdom: Lila and DeWitt Wallace and the Story of the Reader's Digest

Theirs Was the Kingdom: Lila and DeWitt Wallace and the Story of the Reader's Digest

X
WonderClub Home

This Item is in Your Inventory

Theirs Was the Kingdom: Lila and DeWitt Wallace and the Story of the Reader's Digest, , Theirs Was the Kingdom: Lila and DeWitt Wallace and the Story of the Reader's Digest

Theirs Was the Kingdom: Lila and DeWitt Wallace and the Story of the Reader's Digest

WonderClub Home

You must be logged in to review the products

E-mail address:

Password: