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| Foreword | ||
| Pt. I | eBusiness for a Customer-Driven World | 1 |
| 1 | What Is eBusiness? | 3 |
| 2 | eBusiness, Not eCommerce | 11 |
| 3 | The New Competitive Reality | 15 |
| 4 | The Value of Customer Loyalty | 25 |
| 5 | eBusiness Addresses the Root Problems of Weak Customer Relationships | 31 |
| 6 | eBusiness for the Public Sector | 37 |
| 7 | How to Become an eBusiness | 39 |
| Pt. II | The Eight Essential Principles of eBusiness | 45 |
| 8 | Introduction | 47 |
| 9 | Principle One: Know Your Customer | 49 |
| 10 | Principle Two: Use Multiple Channels to Interact with Customers | 69 |
| 11 | Principle Three: Personalize the Customer Experience | 93 |
| 12 | Principle Four: Optimize the Value of Every Customer | 111 |
| 13 | Principle Five: Focus on 100 Percent Customer Satisfaction | 127 |
| 14 | Principle Six: Develop and Maintain a Global, Customer-centric eBusiness Architecture | 143 |
| 15 | Principle Seven: Leverage and Extend the Ecosystem | 161 |
| 16 | Principle Eight: Cultivate an Organizational Culture Built on eBusiness Excellence and Innovation | 175 |
| Pt. III | How to Become an eBusiness | 189 |
| 17 | The Five-Step Methodology | 191 |
| 18 | Analyze: The eBusiness Readiness Assessment | 197 |
| 19 | Design the Multichannel Strategy | 207 |
| 20 | Develop Detailed Action Plans | 211 |
| 21 | Implement and Deploy the eBusiness System | 211 |
| 22 | Monitor, Measure, and Track: The eBusiness Scorecard | 227 |
| 23 | The eBusiness Imperative | 245 |
| Notes | 247 | |
| Acknowledgments | 249 | |
| Index | 251 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Thomas Showers
reviewed Taking care of ebusiness on October 26, 2014
Taking care of ebusiness
A very well-developed book, based on the review of tons of material. The authors mentioned they may be somewhat biased to certain schools of thought on strategy. It shows, but the coverage of the different approaches and theories and the schools they've grouped them into is generally well-rounded. The coverage of each school share a similar breakdown, including how the theories developed and by whom, examples of studies, key premises, and good and bad points of each school. They also compare and discussion general aspects of strategy and how the different schools compare. Gets a bit heavy for someone not deeply into strategy formation, but is mostly easy to read and even funny in parts.
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Add Taking care of ebusiness, The founder and CEO of Siebel Systems, the world's leading provider of eBusiness software, reveals the eight principles of eBusiness that companies must master to succeed in today's economy. How is IBM, one of the world's most complex busi, Taking care of ebusiness to the inventory that you are selling on WonderClubX
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Add Taking care of ebusiness, The founder and CEO of Siebel Systems, the world's leading provider of eBusiness software, reveals the eight principles of eBusiness that companies must master to succeed in today's economy. How is IBM, one of the world's most complex busi, Taking care of ebusiness to your collection on WonderClub |
