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SERIES EDITOR'S FOREWORD
ACKNOWLEDGEMENTS (FIRST EDITION)3. MONEY, MYTH AND THE BIG MATCH: THE POLITICAL ECONOMY OF THE SPORTS MEDIA
Introduction: Valuing sport
Sport, media and capital accumulation
How to make money while losing it in sports television
The 'strategic chaos' of media sport
Sport as screen filler
Media sports policy, politics and myth
Fighting for the right to watch
When sports television fails
Sport at school for scandal
Conclusion: media sport lost and found
Further Reading
PART II UNMAKING THE MEDIA SPORTS TEXT
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Add Sport, Culture and the Media : The Unruly Trinity, Reviewers' comments on the first edition Marks the coming of age of the academic study of media sport. Media, Culture & Society The book is extremely well-written - ideal as a student text, yet also at the forefront of innovat, Sport, Culture and the Media : The Unruly Trinity to the inventory that you are selling on WonderClubX
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Add Sport, Culture and the Media : The Unruly Trinity, Reviewers' comments on the first edition Marks the coming of age of the academic study of media sport. Media, Culture & Society The book is extremely well-written - ideal as a student text, yet also at the forefront of innovat, Sport, Culture and the Media : The Unruly Trinity to your collection on WonderClub |