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Foreword by Don Tapscott
Introduction- YouTube Epiphany
Part 1: The Underdog: The Rise of a Movement
Chapter 1 Introducing the Jr. Senator: The Birth of a New Community
Chapter 2 Up against the Clintons: Rewriting the Rules
Chapter 3 The Road to Denver: Navigating Controversy
Part 2: The Candidate: Creating a Compelling Vision
Chapter 4 The Birth of a Global Brand: Designing Hope
Chapter 5 Understanding the Past: The History of Online Campaigning
Chapter 6 MyBO: Keep It Local, Keep It Real
Chapter 7 Neighbor to Neighbor: The Talks That Matter
Chapter 8 Email: A Message Written Just for You
Chapter 9 Text Messaging and Mobile: C U @ The Rally
Chapter 10 The Blog: The Center of the Obamaverse
Chapter 11 Social Networks: Obama Everywhere
Chapter 12 Video: Up Close & Personal
Chapter 13 Analytics & Online Ads: Driving and Measuring Traffic
Part 3: The President: A New Beginning
Chapter 14 The New Face of Government - The Digital Administration
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Yes We Did! An inside look at how social media built the Obama brand
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Add Yes We Did! An inside look at how social media built the Obama brand, FOREWORD by Don Tapscott, author of Wikinomics and Grown Up Digital The Obama campaign's mastery of social media for everything from fundraising to volunteer coordination has been widely reported. Until now, there hasn't been an i, Yes We Did! An inside look at how social media built the Obama brand to the inventory that you are selling on WonderClubX
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Add Yes We Did! An inside look at how social media built the Obama brand, FOREWORD by Don Tapscott, author of Wikinomics and Grown Up Digital The Obama campaign's mastery of social media for everything from fundraising to volunteer coordination has been widely reported. Until now, there hasn't been an i, Yes We Did! An inside look at how social media built the Obama brand to your collection on WonderClub |