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| Preface | ||
| To the Student | ||
| Pt. 1 | Theory and Research Methods | 1 |
| Ch. 1 | Asking and Answering Questions | 3 |
| Ch. 2 | The Role of Theory in Communication Research | 23 |
| Ch. 3 | Considerations: Knowledge, Ethics, and Science | 42 |
| Pt. 2 | Methods of Communication Research | 65 |
| Ch. 4 | Getting Started: Library Research | 69 |
| Ch. 5 | Evaluating Sources: Historical/Critical Methodology | 100 |
| Ch. 6 | Measurement | 117 |
| Ch. 7 | Qualitative/Descriptive (Participant-Observation) Methodology | 147 |
| Ch. 8 | Quantitative/Descriptive (Survey) Research | 173 |
| Ch. 9 | The "True" Communication Experiment | 204 |
| Ch. 10 | Experimental Strategies and Designs | 228 |
| Ch. 11 | Content Analysis | 250 |
| Pt. 3 | Modes of Analysis | 273 |
| Ch. 12 | Descriptive Statistics | 275 |
| Ch. 13 | Inferential Statistics | 308 |
| Ch. 14 | Use of Computers in Research and Analysis | 342 |
| Ch. 15 | Bringing It Together: Writing and the Process of Research | 361 |
| Index | 379 |
| Price | Condition | Delivery | Seller | Action |
| $123.60 | Digital |
| WonderClub |
Carolyn Banks
reviewed Communication Research on February 04, 2016
Communication Research
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