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Preface
Product Innovation
Stages in New-Product Development
Product Diffusion Forecasting
The R & D-Marketing Interface
Organizational Structure
Technological Transfer
Observations and Conclusions
Author Index
Subject Index
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Add Successful Industrial Product Innovation: An Integrative Literature Review, Vol. 11, The 1980's information explosion on new-product development demands a broad-scope, up-to-date review of literature. Calantone and di Benedetto take on the task in this comprehensive annotated bibliography, citing more than 450 articles and books on produc, Successful Industrial Product Innovation: An Integrative Literature Review, Vol. 11 to the inventory that you are selling on WonderClubX
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Add Successful Industrial Product Innovation: An Integrative Literature Review, Vol. 11, The 1980's information explosion on new-product development demands a broad-scope, up-to-date review of literature. Calantone and di Benedetto take on the task in this comprehensive annotated bibliography, citing more than 450 articles and books on produc, Successful Industrial Product Innovation: An Integrative Literature Review, Vol. 11 to your collection on WonderClub |