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Selling the Dream: Why Advertising Is Good Business Book

Selling the Dream: Why Advertising Is Good Business
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Selling the Dream: Why Advertising Is Good Business, The process of producing goods and services is relatively easy to recognize as socially beneficial. But television ads? Telemarketers? Jingles? Junk mail? It is popular to view these commercial activities as inherently wasteful or manipulative, marginally, Selling the Dream: Why Advertising Is Good Business
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  • Selling the Dream: Why Advertising Is Good Business
  • Written by author John Hood
  • Published by ABC-CLIO, Incorporated, 10/30/2005
  • The process of producing goods and services is relatively easy to recognize as socially beneficial. But television ads? Telemarketers? Jingles? Junk mail? It is popular to view these commercial activities as inherently wasteful or manipulative, marginally
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Book Categories

Authors

Ch. 1 The birth of advertising and commercial culture 9
Ch. 2 A carnival of conspicuous consumption 37
Ch. 3 Broadcasting revolution, advertising evolution 65
Ch. 4 The new economics and science of advertising 91
Ch. 5 Living the commercial life 119
Ch. 6 Health claims and the problem of fraud 151
Ch. 7 Advertising and the consuming child 171
Ch. 8 The economics and ethics of selling sin 195
Ch. 9 Conclusion 215


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Selling the Dream: Why Advertising Is Good Business, The process of producing goods and services is relatively easy to recognize as socially beneficial. But television ads? Telemarketers? Jingles? Junk mail? It is popular to view these commercial activities as inherently wasteful or manipulative, marginally, Selling the Dream: Why Advertising Is Good Business

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Selling the Dream: Why Advertising Is Good Business, The process of producing goods and services is relatively easy to recognize as socially beneficial. But television ads? Telemarketers? Jingles? Junk mail? It is popular to view these commercial activities as inherently wasteful or manipulative, marginally, Selling the Dream: Why Advertising Is Good Business

Selling the Dream: Why Advertising Is Good Business

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Selling the Dream: Why Advertising Is Good Business, The process of producing goods and services is relatively easy to recognize as socially beneficial. But television ads? Telemarketers? Jingles? Junk mail? It is popular to view these commercial activities as inherently wasteful or manipulative, marginally, Selling the Dream: Why Advertising Is Good Business

Selling the Dream: Why Advertising Is Good Business

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