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Introduction to Relationship Marketing Management--Susan Baker
• A Market Orientation--Mike Meldrum
• Relationship Marketing--Adrian Payne
• Marketing Diagnostic Tools--Roger Palmer
• Consumer Buyer Behavior--Susan Baker
• Organizational Buyer Behavior--Simon Knox
• Market Segmentation--Malcolm McDonald
• Market Research--Susan Baker
• Customer Retention--Adrian Payne
• New Product Development and Product Policy--Roger Palmer
• Managing Logistics and Channels--Martin Christopher
• Branding and Positioning--Simon Knox
• The Communications Mix--Helen Mitchell
• Customer Service, People and Processes--Moira Clark
• Planning for Relationship Marketing--Lynette Ryals
• Organizing for Relationship Marketing--Lynette Ryals
• Relationship Marketing--Martin Christopher
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Albert Regalado
reviewed Marketing management on May 17, 2014
Marketing management
This is the absolute bible of marketing end to end. A textbook in most business schools, even an autodidact like myself can learn an immense amount from this book. Probably great to read before an MBA and just if you want to understand how marketing is SUPPOSED to work (although sadly the real world rarely works as the authors describe).
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Add Marketing management, The need for effective marketing is as strong as ever in today's highly competitive and global business environment. The challenge for academics and practitioners alike is how best to apply the principles of marketing to secure strategic advantage. In an , Marketing management to the inventory that you are selling on WonderClubX
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Add Marketing management, The need for effective marketing is as strong as ever in today's highly competitive and global business environment. The challenge for academics and practitioners alike is how best to apply the principles of marketing to secure strategic advantage. In an , Marketing management to your collection on WonderClub |
