What Rich People Know and Desperately Want to Keep Secret Book

	Preface	xi
	Money-Back Guarantee	xiii
	Introduction	xv
Part 1	The Basics of Success
1.	What Are Riches, and What Do Rich People Do?	3
2.	Your First Step on the Road to Riches	12
3.	Why More Businesses Fail Than Ever Succeed	17
4.	Four Critical Advantages Your Competitors Can Never Have	24
Part 2	You
5.	The Starting Point for All Riches	35
6.	There Is Only One Shortcut to Success--Get Educated	43
7.	Dream Big Dreams	54
8.	Be Unique or Be Nothing at All	59
9.	Ask for Help--You'll Be Surprised at What Will Happen	61
10.	Is Your Name Poor Jack or Rich Michael?	65
11.	How to Get Everything You Want in Life	68
12.	You Need Something Far More Valuable Than Money Before You Get Rich	73
13.	Passion Is the Secret Weapon of the Rich	80
14.	Rich People Feel Alive and Exhilarated Because of Risk	87
15.	Take Responsibility and Take Charge	89
16.	The Rich Are the Biggest Failures	90
17.	Move Fast or Get Out of the Way	95
18.	Always, Always Be Self-Employed	98
Part 3	Your Marketing
19.	The Machine That Drives Your Business	103
20.	What Is Marketing?	110
21.	The Number-One Reason Why Most People Never Get Rich	124
22.	The Death of Market Share	141
23.	Make It Easy for Customers to Buy	150
24.	Advertising Can Kill Your Business	156
25.	50 Percent of Something Is Better Than 100 Percent of Nothing	168
26.	What's the Magic Button for Business Success?	172
Part 4	Your People
27.	How to Get Your Employees to Fall in Love with Your Company	175
28.	How to Hire the Right People	184
29.	Get Good People, Then Hold On Like Hell!	188
30.	Always Use All of Your Resources, Including Your Entire Brain Pool	193
31.	If Two People Think the Same, One's Redundant	198
Part 5	Your Systems
32.	Why Systems Are So Important	203
33.	Making the Complex Seem Easy--and How to Sell Your Business Quickly, Easily, and at a Huge Profit	205
34.	Leverage: A Word That Makes People Millionaires	209
35.	Focus on Money-Making Activities and Delegate to Others	213
36.	Problems Will Happen--But Only Once	215
37.	Measuring Performance: It's Not Nice, It's Critical	217
38.	Are You Gambling Your Profits Away?	220
39.	Everyone Should Know Your Business	223
40.	Acres of Diamonds--Look Under Your Feet First	225
Part 6	Things to Remember
41.	Growing Too Quickly Could Mean Getting Too Big for Your Boots	229
42.	Trust Can Be a Four-Letter Word	231
43.	You Don't Have to Go It Alone	234
44.	You Cannot Create Successful People	236
	Adaptation from Desiderata	239
	Bibliography	241
	Index	243
	About the Author	251