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Book Categories |
| Preface | ||
| Acknowledgements | ||
| 1 | Introduction to Marketing Terms and Philosophies | 3 |
| 2 | Basic Concepts | 11 |
| 3 | Target the Customers | 23 |
| 4 | Buying Behaviour | 33 |
| 5 | Marketing Research | 43 |
| 6 | The Audit | 61 |
| 7 | Strategic Analysis and Planning | 81 |
| 8 | Designing Strategies | 100 |
| 9 | Innovation and New Products | 110 |
| 10 | Communications and Promotion | 117 |
| 11 | Making Marketing Happen | 129 |
| 12 | Final Considerations | 136 |
| References | 141 | |
| Name Index | 143 | |
| Subject Index | 145 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Linda Derose
reviewed Marketing for schools on October 28, 2013
Marketing for schools
Incredibly useful guide that helped me vastly with my dissertation
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