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Marketing in the digital age Book

Marketing in the digital age
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  • Marketing in the digital age
  • Written by author Mr John OConnor,Eamonn Galvin
  • Published by New York : Financial Times Prentice Hall, 2001., 2001/03/06
Buy Digital  USD$99.99

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The second edition of this text has been thoroughly revised and updated. New features include extra material on e-commerce, customer retention, sales-force automation and loyalty. A Website linked to the book guides students to other relevant sites.


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