Understanding Media: The Extensions of Man Book

	Introduction to the MIT Press Edition
1	The Medium Is the Message	7
2	Media Hot and Cold	22
3	Reversal of the Overheated Medium	33
4	The Gadget Lover: Narcissus as Narcosis	41
5	Hybrid Energy: Les Liaisons Dangereuses	48
6	Media as Translators	56
7	Challenge and Collapse: The Nemesis of Creativity	62
8	The Spoken Word: Flower of Evil?	77
9	The Written Word: An Eye for an Ear	81
10	Roads and Paper Routes	89
11	Number: Profile of the Crowd	106
12	Clothing: Our Extended Skin	119
13	Housing: New Look and New Outlook	123
14	Money: The Poor Man's Credit Card	131
15	Clocks: The Scent of Time	145
16	The Print: How to Dig It	157
17	Comics: MAD Vestibule to TV	164
18	The Printed Word: Architect of Nationalism	170
19	Wheel, Bicycle, and Airplane	179
20	The Photograph: The Brothel-without-Walls	188
21	Press: Government by News Leak	203
22	Motorcar: The Mechanical Bride	217
23	Ads: Keeping Upset with the Joneses	226
24	Games: The Extensions of Man	234
25	Telegraph: The Social Hormone	246
26	The Typewriter: Into the Age of the Iron Whim	258
27	The Telephone: Sounding Brass or Tinkling Symbol?	265
28	The Phonograph: The Toy That Shrank the National Chest	275
29	Movies: The Reel World	284
30	Radio: The Tribal Drum	297
31	Television: The Timid Giant	308
32	Weapons: War of the Icons	338
33	Automation: Learning a Living	346
	Further Readings for Media Study	361