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A preface to marketing management Book

A preface to marketing management
A preface to marketing management, , A preface to marketing management has a rating of 3 stars
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A preface to marketing management, , A preface to marketing management
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Digital Copy
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  • A preface to marketing management
  • Written by author J.Paul Peter,James H. Donnelly
  • Published by Burr Ridge, Ill. ; Irwin, c1997, 1996/10/01
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Providing an overview of critical issues in marketing management, this work features sections on creativity, vision and values, relationship marketing and strategic partnerships.


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