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Preface to Marketing Management, 9/e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The text serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Lawrence Reiman
reviewed A preface to marketing management on September 20, 2009
A preface to marketing management
Great book for an all-around look at marketing. There's a lot of information packed into it, and I'm sure I will use it as a reference.
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