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| Foreword | ||
| Acknowledgments | ||
| Introduction | 1 | |
| Pt. I | Economic and Cultural Origins of the New Office: Gendered Hierarchies of Management | |
| 1 | Efficiency, Accountability, and the Rise of Scientific Management | 15 |
| 2 | Gender and the Masculine Business Professions | 63 |
| 3 | "The Human Factor": Gender and Personnel Management | 109 |
| 4 | "Light Manufacturing": The Feminization of Clerical Work | 172 |
| 5 | Managers, Clerks, and the Question of Gender | 227 |
| Pt. II | The Office and the World Beyond: Office Workers and Office Work Culture | |
| 6 | High School, Office Work, and Female Ambition: Race, Class, and the Limits of Personal Choice | 273 |
| 7 | Falling into Clerical Work: Middle-Class Women in the Office | 314 |
| 8 | Flappers and Feminists: Women's Office Work Culture in the 1920s | 367 |
| Index | 417 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Mary Jo Birgensmith
reviewed Beyond the Typewriter: Gender, Class, and the Origins of Modern American Office Work, 1900-1930 on March 16, 2013
Beyond the Typewriter: Gender, Class, and the Origins of Modern American Office Work, 1900-1930
A great book for all marketeers who need to be updated on the changes face of marketing from vertical to horizontal marketing. Internet has made the world to become flat and without boundaries. It revolutionize the conventional marketing era of simply 'ATL & BTL' to the power of community marketing, where everyone is the marketeer and the consumer.
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