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Public Relations: Strategies and Tactics, 10/e Book

Public Relations: Strategies and Tactics, 10/e
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Public Relations: Strategies and Tactics, 10/e,
  • A new Chapter 16, Meetings and Events, gives students practical advice and checklists for organizing everything from a banquet to a convention and a trade show.
  • A new Chapter 13, The Internet and Social Media succinctly, Public Relations: Strategies and Tactics, 10/e
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Digital Copy
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  • Public Relations: Strategies and Tactics, 10/e
  • Written by author Cameron
  • Published by Pearson, 2/2/2011
  • A new Chapter 16, "Meetings and Events," gives students practical advice and checklists for organizing everything from a banquet to a convention and a trade show. A new Chapter 13, "The Internet and Social Media" succinctly
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Book Categories

Authors

Part 1 Role

Chapter 1 What Is Public Relations?

Chapter 2 The Evolution of Public Relations

Chapter 3 Ethics and Professionalism

Chapter 4 Public Relations Departments and Firms

Part 2 Process

Chapter 5 Research

Chapter 6 Program Planning

Chapter 7 Communication

Chapter 8 Evaluation

Part 3 Strategy

Chapter 9 Public Opinion and Persuasion

Chapter 10 Conflict Management: Dealing with Issues, Risks, and Crises

Chapter 11 Reaching Diverse Audiences

Chapter 12 Public Relations and the Law

Part 4 Tactics

Chapter 13 The Internet and Social Media

Chapter 14 Preparing Materials for Mass Media

Chapter 15 Radio and Television

Chapter 16 Meetings and Events

Part 5 Application

Chapter 17 Corporations

Chapter 18 Entertainment, Sports, and Tourism

Chapter 19 Politics and Government

Chapter 20 Global Public Relations

Chapter 21 Nonprofit, Health, and Education


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Public Relations: Strategies and Tactics, 10/e, <ul>
<li>A new Chapter 16, Meetings and Events, gives students practical advice and checklists for organizing everything from a banquet to a convention and a trade show.</li>
<li>A new Chapter 13, The Internet and Social Media succinctly, Public Relations: Strategies and Tactics, 10/e

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Public Relations: Strategies and Tactics, 10/e, <ul>
<li>A new Chapter 16, Meetings and Events, gives students practical advice and checklists for organizing everything from a banquet to a convention and a trade show.</li>
<li>A new Chapter 13, The Internet and Social Media succinctly, Public Relations: Strategies and Tactics, 10/e

Public Relations: Strategies and Tactics, 10/e

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WonderClub Home

This Item is in Your Inventory

Public Relations: Strategies and Tactics, 10/e, <ul>
<li>A new Chapter 16, Meetings and Events, gives students practical advice and checklists for organizing everything from a banquet to a convention and a trade show.</li>
<li>A new Chapter 13, The Internet and Social Media succinctly, Public Relations: Strategies and Tactics, 10/e

Public Relations: Strategies and Tactics, 10/e

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