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Foreword xii
Preface xiv
1 Everyday Use: Rhetoric in Our Lives 1
Rescuing Rhetoric from Its Bad Reputation: Definitions
and Examples 3
What Does “Being Skilled at Rhetoric”Mean? 5
Developing Skill with Rhetoric: The Rhetorical Triangle 6
Key #1: Understanding Persona 8
Key #2: Understanding Appeals to the Audience 11
Key #3: Understanding Subject Matter and Its Treatment 13
Modifying the Basic Rhetorical Triangle:
Rhetoric Occurs in a Context 15
Key #4: Understanding Context 16
Key #5: Understanding Intention 18
Key #6: Understanding Genre 19
Rhetoric in Everyday Life: Your Life, Your Community 21
Rhetoric and Citizenship 22
Rhetoric and Community 24
Rhetoric and Conscientious Consumption 26
Interchapter 1 29
2 Understanding the Traditional Canons of Rhetoric:
Invention and Memory 33
Rhetoric at Work: Context and the Three Appeals 35
Invention 36
Systematic Invention Strategy I: The Journalist’s Questions 36
Systematic Invention Strategy II: Kenneth Burke’s
Pentad 39
Systematic Invention Strategy III: The Enthymeme 42
Systematic Invention Strategy IV: The Topics 46
The Basic Topics 46
The Common Topics 48
Intuitive Invention Strategies: A Preview 51
Memory 52
Interchapter 2 55
3 Using the Traditional Canons of Rhetoric:
Arrangement, Style, and Delivery 57
Arrangement 58
Genres 58
Functional Parts 60
Questions About the Parts 61
Style 63
Style and Situation 64
Style and Jargon 65
Are You and I Okay? 65
Style and Contractions 66
Style and the Passive Voice 66
Dimensions of the Study of Style: Sentences,
Words, and Figures 67
Sentences 67
Parallel Structure 70
Words 73
General Versus Specific Words 74
Formal Versus Informal Words 74
Latinate Versus Anglo-Saxon Words 76
Common Terms Versus Slang or Jargon 78
Denotation Versus Connotation 79
Figures of Rhetoric: Schemes and Tropes 79
Schemes Involving Balance 80
Schemes Involving Interruption 81
Schemes Involving Omission 82
Schemes Involving Repetition 82
Tropes Involving Comparisons 83
Tropes Involving Word Play 84
Tropes Involving Overstatement or Understatement 85
Tropes Involving the Management of Meaning 85
Delivery 86
Interchapter 3 91
4 Rhetoric and the Writer 93
Writing as Process: Making the Right Moves for
Context 94
Writing as a Rhetorical Process 95
Inventing 95
Investigating 96
Planning 96
Drafting 97
Consulting 98
Revising 99
Editing 99
Real Writers at Work: Cases for Studying Writing
and Rhetoric 100
Erica: Slow Starter 100
Erica’s Intention and Invention 103
Apply Erica’s Solution 104
Chan: Confused About Context 106
Chan, Context, and Notes 109
Apply Chan’s Solution 111
Tasha, Lewis, and Susan: A Group at Work on
Writing 112
Nell: The Rhetorical Reviser 114
You Pull It All Together 116
Using What You Read 118
Revising Your First Effort 118
Revising for Persona 119
Revising for Audience 120
Revising Subject 120
Revising Evidence 121
Interchapter 4 123
5 Rhetoric and the Reader 124
Predicting What’s Next 126
Understanding How Readers Predict 129
Rosenblatt and Interaction: Two Kinds of Reading 130
Rosenblatt, Reading, and Rhetoric 133
Rhetorical Analysis of Chaos 134
Matching Experience and Intention 135
Rhetorical Analysis: You Try It 139
Building the Reader’s Repertoire 143
Reading Your Own Writing 146
Interchapter 5 151
6 Readers as Writers, Writers as Readers:
Making Connections 153
Reading and Writing: Different? Similar? 154
The Literacy Memory 156
The Process of Making Meaning: Readers as
Writers 157
More About Prediction and Revision in Reading 157
Prediction and Revision in Writing: Writers as Readers 163
More About Prediction and Revision in Writing 164
Voice and Rhetoric 165
What We Hear When We Read and Write 166
The Logical Appeal: Logos 166
The Ethical Appeal: Ethos 169
The Emotional Appeal: Pathos 171
The Appeals Combined 173
Reading,Writing, and Synthesis: The Researched
Argument 176
Tackling the Rhetorical Argument 177
Assessing a Researched Argument 178
Interchapter 6 189
7 Rhetoric in Narrative 191
Character 194
Rhetorical Choices for Character 195
Flat and Round, Static and Dynamic 196
Character and the Pentad 198
Setting 200
Summary and Scenic Narration 202
Conflict and Plot 204
Tragedy Versus Comedy 205
Conflict in Decision Making 206
Conflict in Relationships 206
Conflict with the Elements 206
Conflict and the Pentad 207
Protagonist, Antagonist 209
Narrator: Point of View 209
First-Person Narration 210
Third-Person Narration 211
Second-Person Narration 212
Reliable and Unreliable Narrators 213
Narrators in Poems 214
Theme 215
Theme and the Pentad 215
Symbols 216
Images 216
Diction 217
Syntax 217
A Final Word About Narrative–and About
Rhetoric 218
Interchapter 7 219
READINGS 221
Henry David Thoreau, “On the Duty of Civil
Disobedience” 222
Eavan Boland, “It’s a Woman’s World” 238
Alice Walker, “Everyday Use” 240
ADDITIONAL READINGS 247
Civil Rights and Responsibilities 247
Bob Dylan, “The Times They Are a-Changin’” 248
Rock the Vote Web Pages 249
Jonathan Swift, “A Modest Proposal” 251
John Donne, “Meditation 17” 257
Toni Morrison, Nobel Lecture 259
Dominic Behan, “Patriot Game” 265
Jane Addams, “The Settlement as a Factor in the Labor
Movement” 266
Mohandas K. Gandhi, “Seven Social Sins” 274
Sitting for Justice: Woolworth’s Lunch Counter 275
Feminism and Women’s Issues 277
Sojourner Truth, “Ain’t I a Woman?” 277
Emily Dickinson, “The Soul Selects Her Own Society” 280
Kate Chopin, “The Story of an Hour” 280
Susan Glaspell, “Trifles” 283
Mike Baldwin, “Our Standards . . .” 295
John Everett Millais, Ophelia 296
Virginia Woolf, “Shakespeare’s Sister” 297
Katha Pollitt, “Girls Against Boys”? 299
Catherine Haun, “A Woman’s Trip Across the Plains
in 1849” 301
Ethnicity and Culture 316
William Shakespeare, “Shylock’s Defense” 317
James Baldwin, “Stranger in the Village” 318
Gabriel García Márquez, “A Very Old Man with
Enormous Wings” 327
Louise Erdrich, “Indian Boarding School:
The Runaways” 332
Amy Wu for the U.S. Department of Homeland Security,
“Border Apprehensions: 2005” 333
Jacob Riis, Lodgers in a Crowded Bayard Street Tenement: Five
Cents a Spot 336
Art Spiegelman, from Maus II: A Survivor’s Tale (And Here
My Troubles Began) 337
Leonard Pitts Jr., “The Game of Justice Is Rigged” 339
Glossary of Rhetorical Terms 341
Credits 353
Index 367
Additional Notes for Teachers 369
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