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CHAPTER ONE: MASS MEDIA LITERACY
Media Ubiquity
Mediated Communication
Literacy for Media Consumers
Assessing Media Messages
Purposeful Mass Communication
Media and Society
CHAPTER TWO: MEDIA TECHNOLOGY
Media Technology
Printing Technology
Chemistry Technology
Electrical Technology
Current Technologies
Digital Integration
Technology and Mass Communication
CHAPTER THREE: MEDIA ECONOMICS
Financial Foundations
Ownership Structures
Alternative Media Ownership
Government Role
New Media Funding
Media Economic Patterns
CHAPTER FOUR: INK ON PAPER
Print Media Industries
Newspaper Industry
Leading Newspapers
Magazine Industry
Reinventing Magazines
Book Industry
Book Genres
Book Industry Prospects
Post-Print Culture
CHAPTER FIVE: SOUND MEDIA
Long-Term Symbiosis
Recording Industry
Radio Industry
Characteristic of U.S. Radio
Influence of Radio
Radio Industry Directions
CHAPTER SIX: MOTION MEDIA
Movie-Television Meld
Movie Industry
Television Industry Structure
Movie Industry Structure
Motion Media Products
Platform Flux
CHAPTER SEVEN: NEW MEDIA LANDSCAPE
Jobs’ Historical Model
Portals
Search Engines
Messaging
User-Generated Sites
Online Commerce
Online Domination
Games
Archives
CHAPTER EIGHT: NEWS
Concept of News
Bennett News Model
Hutchins News Model
Rethinking News Models
Personal Values in News
Variables Affecting News
Quality of News
Journalism Trends
CHAPTER NINE: ENTERTAINMENT
Entertainment in History
Mediated Performance
Storytelling
Music
Sports as Media Entertainment
Sex as Media Content
Gaming as Media Content
Artistic Values
CHAPTER TEN: PUBLIC RELATIONS
Public Relations Scope
Public Relations in Context
Roots of Public Relations
Public Relations as Strategy
Public Relations Tactics
Professionalization
CHAPTER ELEVEN: ADVERTISING
Importance of Advertising
Origins of Advertising
Advertising Agencies
Placing Advertisements
Brand Strategies
Advertising Tactics
Contemporary Advertising Techniques
CHAPTER TWELVE: MASS AUDIENCES
Discovering Mass Audiences
Audience Measurement Principles
Measuring Audience Size
Audience Measurement Techniques
Measuring Audience Reaction
Audience Analysis
CHAPTER THIRTEEN: MASS MEDIA EFFECTS
Effects Theories
Lifestyle Effects
Attitude Effects
Cultural Effects
Behavioral Effects
Media-Depicted Violence
CHAPTER FOURTEEN: GOVERNANCE AND MASS MEDIA
Media Role in Governance
Media Effects on Governance
Government Manipulation of Media
Political Campaigns
Media and Campaign Finance
CHAPTER FIFTEEN: MASS MEDIA GLOBALIZATION
Mass Media and the Nation States
War as a Libertarian Test
Online Global Reform
Trans-Border Soft Diplomacy
Arab Media Systems
China Model
CHAPTER SIXTEEN: MEDIA LAW
Intellectual Property
Free Expression
Broadening Protection
Defamation
Indecency
CHAPTER SEVENTEEN: ETHICS
The Difficulty of Ethics
Media Ethics
Moral Principles
Process versus Outcome
Potter’s Box
Ethics, Law and Practicality
Unsettling Media Issues
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Add Media of Mass Communication, Updated in its eleventh edition, The Media of Mass Communication engages readers in the pursuit of greater media literacy and provides accessible insight into the important issues that confront students as consumers and purveyors of mass media. Thr, Media of Mass Communication to the inventory that you are selling on WonderClubX
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Add Media of Mass Communication, Updated in its eleventh edition, The Media of Mass Communication engages readers in the pursuit of greater media literacy and provides accessible insight into the important issues that confront students as consumers and purveyors of mass media. Thr, Media of Mass Communication to your collection on WonderClub |