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Retail Product Management Book

Retail Product Management
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Retail Product Management, Covering all retail operations which revolve around the procurement of products, from stock level management, through allocation of outlet space for products, to the placement of products within the retail environment, this book is essential reading for , Retail Product Management
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  • Retail Product Management
  • Written by author Rosemary Varley
  • Published by Routledge, 10/10/2005
  • "Covering all retail operations which revolve around the procurement of products, from stock level management, through allocation of outlet space for products, to the placement of products within the retail environment, this book is essential reading for
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1. Introduction to Retail Product Management: Scope and Concepts 2. The Role of Retail Product Managers 3. Category Management 4. Product Range Planning and Selection 5. Supply Sources 6. Ordering Quantities and Stock Control 7. Managing the Response to Sales 8. Allocating Space to Products 9. Retail Design 10. Visual Merchandising 11. Communicating the Product Offer 12. Evaluating Retail Product Management Performance 13. Product Management in Non-Store Retailing 14. International Retail Product Management


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Retail Product Management, Covering all retail operations which revolve around the procurement of products, from stock level management, through allocation of outlet space for products, to the placement of products within the retail environment, this book is essential reading for , Retail Product Management

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