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Book Categories |
| Index of case studies | ||
| About the author | ||
| Preface | ||
| Acknowledgments | ||
| 1 | Introduction to the mobile internet | 1 |
| 2 | Partnerships - the way to success in the mobile era | 50 |
| 3 | Consumer mobile commerce - mass market solutions with segmentation | 69 |
| 4 | Corporate applications: aligning mobile commerce with your business goals | 122 |
| 5 | Location-based services - potential for operators and partners | 152 |
| 6 | Portals - a single plate for various dishes | 179 |
| Index | 231 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Gregory Breier
reviewed Mobile Business Strategies: Understanding the Technologies and Opportunities on November 04, 2014
Mobile Business Strategies: Understanding the Technologies and Opportunities
Cuando leà el primer capÃtulo sabÃa que iba a enamorarme de este libro. Por supuesto, el libro es más que el primer capÃtulo y la magia del amor se terminó ahà mismo.
10 herramientas para crecer y una idea de base sumamente poderosa: para crecer tenemos que aumentar las ventas en lugar de mirar solo hacia la reducción de costos. ¿Qué puede salir mal? Prácticamente todo.
A medida que avanzaba sobre las páginas me encontré con mucho humo expresado en términos propios para conceptos clásicos: "presupuesto de crecimiento", "venta cruzada", "máquina social" y el tremendo "marketing ascendente" que es prácticamente una tautologÃa porque por definición, el marketing debe ser ascendente.
Otro punto bajÃsimo son los ejemplos, que en algunos casos pasan a ser directamente improcedentes (hay un par muy notorios en el capÃtulo donde se cubre la venta cruzada).
Cuando uno promete y después no cumple debe saber que la confianza se pierde. Dificilmente vuelva a leer un libro del amigo Ram Charan, que tiene tÃtulos interesantes pero un antecedente fuerte con muy poca sustancia.
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Add Mobile Business Strategies: Understanding the Technologies and Opportunities, The mobile revolution - the collision of the internet and the world of mobile communications - is already changing the way we work and live. High levels of mobile phone penetration and internet access combine with widespread credit card usage to offer the, Mobile Business Strategies: Understanding the Technologies and Opportunities to the inventory that you are selling on WonderClubX
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Add Mobile Business Strategies: Understanding the Technologies and Opportunities, The mobile revolution - the collision of the internet and the world of mobile communications - is already changing the way we work and live. High levels of mobile phone penetration and internet access combine with widespread credit card usage to offer the, Mobile Business Strategies: Understanding the Technologies and Opportunities to your collection on WonderClub |