International marketing and export management Book

The third edition of this text which retains coverage of the closely related subjects of marketing and export management. Giving students a realistic picture of marketing strategies in the international arena, coverage includes small, medium and large multinational operations. New features of this edition include an analysis of the impact of politics and the effects of the latest technology on international marketing and export management. Features of the text include: case studies of companies of varied sizes and operating in a wide range of markets; and presentations of companies international marketing strategies.