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Managerial economics Book

Managerial economics
Managerial economics, This Fourth Edition offers a lively, applied presentation of analytical and empirical tools for managerial decision making.
The new edition increases the emphasis on managerial applications with more problems, case studies, questions, and with a revise, Managerial economics has a rating of 3.5 stars
   2 Ratings
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Managerial economics, This Fourth Edition offers a lively, applied presentation of analytical and empirical tools for managerial decision making. The new edition increases the emphasis on managerial applications with more problems, case studies, questions, and with a revise, Managerial economics
3.5 out of 5 stars based on 2 reviews
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  • Managerial economics
  • Written by author Craig H Petersen,W. Chris Lewis
  • Published by Upper Saddle River, N.J. : Prentice Hall, c1999., 1998/09/24
  • This Fourth Edition offers a lively, applied presentation of analytical and empirical tools for managerial decision making. The new edition increases the emphasis on managerial applications with more problems, case studies, questions, and with a revise
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Authors

I. GETTING STARTED.

1. Introduction to Managerial Economics.

2. Basic Training.

Integrating Case Study I: Olsen's Pre-Owned CD Players.

II. DEMAND.

3. Demand Theory and Analysis.

4. Regression Techniques and Demand Estimation.

5. Business and Economic Forecasting.

Integrating Case Study II: Southern Turkey.

III. PRODUCTION AND COSTS.

6. Production Theory and Analysis.

7. Cost Theory and Analysis.

8. Linear Programming.

Integrating Case Study III: Bond Construction Company.

IV. MARKET STRUCTURE.

9. Perfect Competition and Monopoly.

10. Monopolistic Competition, Oligopoly, and Barriers to Entry.

11. Game Theory and Strategic Behavior.

Integrating Case Study IV: Pacific Copper.

V. PRICING DECISIONS.

12. Pricing of Goods and Services.

13. Pricing and Employment of Inputs.

Integrating Case Study V: Northern Lumber Products, Inc.

VI. RISK AND CAPITAL BUDGETING.

14. Risk and Decision Making.

15. Capital Budgeting.

Integrating Case Study VI: Bentley Enterprises, Inc.

VII. TECHNOLOGICAL CHANGE AND LOCATION THEORY.

16. Technological Change in a Global Economy.

17. Locating the Firm in the Global Economy.

Integrating Case Study VII: GMG Entertainment, Inc.

VIII. BUSINESS DECISIONS AND GOVERNMENT.

18. Taxes and Decision Making.

19. Antitrust and Regulation.

Integrating Case Study VIII: Autovideo (Un) Ltd.


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Managerial economics, This Fourth Edition offers a lively, applied presentation of analytical and empirical tools for managerial decision making.
The new edition increases the emphasis on managerial applications with more problems, case studies, questions, and with a revise, Managerial economics

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Managerial economics, This Fourth Edition offers a lively, applied presentation of analytical and empirical tools for managerial decision making.
The new edition increases the emphasis on managerial applications with more problems, case studies, questions, and with a revise, Managerial economics

Managerial economics

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Managerial economics, This Fourth Edition offers a lively, applied presentation of analytical and empirical tools for managerial decision making.
The new edition increases the emphasis on managerial applications with more problems, case studies, questions, and with a revise, Managerial economics

Managerial economics

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