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I. GETTING STARTED.
1. Introduction to Managerial Economics.
2. Basic Training.
Integrating Case Study I: Olsen's Pre-Owned CD Players.
II. DEMAND.
3. Demand Theory and Analysis.
4. Regression Techniques and Demand Estimation.
5. Business and Economic Forecasting.
Integrating Case Study II: Southern Turkey.
III. PRODUCTION AND COSTS.
6. Production Theory and Analysis.
7. Cost Theory and Analysis.
8. Linear Programming.
Integrating Case Study III: Bond Construction Company.
IV. MARKET STRUCTURE.
9. Perfect Competition and Monopoly.
10. Monopolistic Competition, Oligopoly, and Barriers to Entry.
11. Game Theory and Strategic Behavior.
Integrating Case Study IV: Pacific Copper.
V. PRICING DECISIONS.
12. Pricing of Goods and Services.
13. Pricing and Employment of Inputs.
Integrating Case Study V: Northern Lumber Products, Inc.
VI. RISK AND CAPITAL BUDGETING.
14. Risk and Decision Making.
15. Capital Budgeting.
Integrating Case Study VI: Bentley Enterprises, Inc.
VII. TECHNOLOGICAL CHANGE AND LOCATION THEORY.
16. Technological Change in a Global Economy.
17. Locating the Firm in the Global Economy.
Integrating Case Study VII: GMG Entertainment, Inc.
VIII. BUSINESS DECISIONS AND GOVERNMENT.
18. Taxes and Decision Making.
19. Antitrust and Regulation.
Integrating Case Study VIII: Autovideo (Un) Ltd.
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Add Managerial economics, This Fourth Edition offers a lively, applied presentation of analytical and empirical tools for managerial decision making. The new edition increases the emphasis on managerial applications with more problems, case studies, questions, and with a revise, Managerial economics to the inventory that you are selling on WonderClubX
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Add Managerial economics, This Fourth Edition offers a lively, applied presentation of analytical and empirical tools for managerial decision making. The new edition increases the emphasis on managerial applications with more problems, case studies, questions, and with a revise, Managerial economics to your collection on WonderClub |