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Book Categories |
1. BRANDMAPS™ and Marketing Simulation Games.
2. BRANDMAPS™ Overview.
3. Marketing Decision Variables.
4. Non-Marketing Decision Variables.
5. Marketing Research Studies.
6. Financial and Operating Results Reports.
7. Decision-Making Logistics and Related Paperwork.
8. Summary of BRANDMAPS™ Costs.
9. Performance Evaluation in BRANDMAPS™.
10. Marketing Planning in BRANDMAPS™.
11. Budgeting in BRANDMAPS™.
12. Marketing Management In-Basket Exercise.
13. Using the BRANDMAPS™.
Index.
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Add Brandmaps : The Competitive Marketing Strategy Game, BRANDMAPS is a sophisticated marketing simulation game for MS DOS personal computers that reflects a realistic approach to the complexities, uncertainties, and challenges inherent in the marketing decision-making and analysis process. Highlights product , Brandmaps : The Competitive Marketing Strategy Game to the inventory that you are selling on WonderClubX
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Add Brandmaps : The Competitive Marketing Strategy Game, BRANDMAPS is a sophisticated marketing simulation game for MS DOS personal computers that reflects a realistic approach to the complexities, uncertainties, and challenges inherent in the marketing decision-making and analysis process. Highlights product , Brandmaps : The Competitive Marketing Strategy Game to your collection on WonderClub |