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I. THE NATURE OF RHETORIC AND STYLE.
1. Rhetoric.
2. Style.
II. THE RHETORICAL SOLUTION.
3. Reticence and Outspokenness.
4. Assertiveness and Deference.
5. Convention and Nonconformity.
6. Audience: Dialogue and Monologue.
7. Self and Rhetorical Stance.
8. Context: Occasion and Situation.
III. THE SUBJECT.
9. Subjects: Commonplace and Significant.
10. Representation and Interpretation.
11. Invention, Experience, and Education.
12. Observation, Focus, Perspective, and Criticism.
IV. THE PRESENTATION OR DELIVERY.
13. Introductions and Conclusions.
14. Development: Amplification and Compression.
15. Support: Reasoning and Persuasion.
16. Organization: Formal and Organic.
17. Style: Apparent and Concealed.
18. Revision and Spontaneity.
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