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Introduction | xiii | |
Section 1 | Designing Strategies for Avoiding Risk | 1 |
Chapter 1 | How to See Gold Where Others See Risk: Identify More Choices to Get the Gold | 9 |
Chapter 2 | Three Steps to Design a Low-Risk Strategy | 27 |
Chapter 3 | Identifying Multiple Capability Configurations | 47 |
Chapter 4 | Designing Strategies with Low Capability Risks | 65 |
Chapter 5 | Lowering Capability Risks with Visible and Invisible Outputs | 91 |
Chapter 6 | Organizations That Can Benefit from the Outcome-to-Objectives Framework | 113 |
Section 2 | The Risks in Growth and Diversification Strategy | 131 |
Chapter 7 | When and How to Use Differentiation EntryStrategy | 139 |
Chapter 8 | When and How to Use a Low-Price Entry Strategy | 151 |
Chapter 9 | Strategies to Shape Markets: Products, Process, and Platform | 177 |
Chapter 10 | Develop Multiple Migration Paths | 221 |
Appendix | Enron's Incremental Descent into Bankruptcy: A Strategic and Organizational Guide | 247 |
Index | 281 |
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