Airline : A Strategic Management Simulation Book

1. The Decision-Making Process.

History of the Airline. Preparing the Decision Form. Fares. Cabin Service. Promotion, Advertising, Sales Force. Employee Compensation Policy. Quality Programs and Additional Training. Maintenance and Fuel Purchases. Cargo. Corporate Social Performance. Stock, Selling and Redeeming. Loans. Dividends. Certificates of Deposit. Acquisition of Aircraft. Market Research. Incident Response. Changes in Markets Served. Fare Sales. Route Map.

2. Decision Information.

Aircraft Utilization and Scheduling. Market Regions and Additional Costs. Fare Sales and Demand. Other Costs.

3. Values for Your Beginning Position.

Quarterly (Financial) Report of Starting Position. Notes on the Quarterly Report.

4. Incidents.

5. Entering Decisions on the Student Disk.

Sample Screens for Entering Decisions. Organizing your Team. Strategic Planning Process.

6. Management Audit and Stockholders' Report Peer Evaluations.

Peer Evaluation.

7. Mid-Continent Airline Case.

8. Decision and Analysis Forms.

Decision Forms.