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| Prologue / The Emmy Awards 50th Anniversary Essay | ||
| Preface | ||
| Acknowledgments | ||
| Introduction | ||
| Terminology and Abbreviations at a Glance | ||
| Pt. 1 | Business Case Studies, Interviews, and Narratives | 1 |
| Ch. 1 | Interactive Television Overview and Origins | 3 |
| Ch. 2 | Tribune Company | 45 |
| Ch. 3 | MSNBC Interactive: Telling Stories with Software | 59 |
| Ch. 4 | NBC and Interactive Programming | 67 |
| Ch. 5 | Behind the Studio Gate: Why Interactive TV? | 79 |
| Ch. 6 | Baywatch: A Tale of Two Cultures | 95 |
| Ch. 7 | The Brand Dialogue | 137 |
| Ch. 8 | The Message is Not the Medium | 143 |
| Ch. 9 | The Coming Convergence: Implications for Audience Measurement and the Media Industries | 175 |
| Ch. 10 | Digital Renaissance and T.A.G.: You Have a Story to Tell. So Do We | 183 |
| Ch. 11 | Data Broadcasting | 193 |
| Pt. 2 | Engineering and Technologies: The Broadcast Architecture | 201 |
| Ch. 12 | The ATVEF Specification and the Broadcast Architecture | 203 |
| Ch. 13 | Interactive Programming and the ATVEF | 215 |
| Ch. 14 | Server Overview | 229 |
| Ch. 15 | Using Television in Your Web Site | 249 |
| Ch. 16 | Everything Else You Need to Know About Enhancements | 255 |
| Pt. 3 | Technical Case Studies | 273 |
| Ch. 17 | NBC Case Study | 275 |
| Ch. 18 | Case Study: Interactive Television and Tribune Company | 287 |
| Ch. 19 | Case Study: MSNBC and Interactive Television | 305 |
| Ch. 20 | Home & Garden Television, Food Network, and Do-It-Yourself: Making "How-To" Truly Interactive | 325 |
| Glossary | 337 | |
| Contributors | 351 | |
| Index | 357 |
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Add Inside Interactive TV and Microsoft WebTV for Windows, Interactive Television is a budding, yet potentially revolutionary, technology application. The future of the Internet, World Wide Web, and television are marching towards a shared and interconnected future, where the Web and television will eventually be, Inside Interactive TV and Microsoft WebTV for Windows to the inventory that you are selling on WonderClubX
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Add Inside Interactive TV and Microsoft WebTV for Windows, Interactive Television is a budding, yet potentially revolutionary, technology application. The future of the Internet, World Wide Web, and television are marching towards a shared and interconnected future, where the Web and television will eventually be, Inside Interactive TV and Microsoft WebTV for Windows to your collection on WonderClub |