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Basic Marketing: A Global-Managerial Approach Book

Basic Marketing: A Global-Managerial Approach
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Basic Marketing: A Global-Managerial Approach, Embodying the continuous improvement and constant innovation of the market's most talented-and most driven-author,Bill Perreault,this latest edition of the marketing classic takes on the virtual corporation of the late '90s and beyond,addresses relationsh, Basic Marketing: A Global-Managerial Approach
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  • Basic Marketing: A Global-Managerial Approach
  • Written by author William D. Perreault
  • Published by McGraw-Hill Higher Education, 7/1/1999
  • Embodying the continuous improvement and constant innovation of the market's most talented-and most driven-author,Bill Perreault,this latest edition of the marketing classic takes on the virtual corporation of the late '90s and beyond,addresses relationsh
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Embodying the continuous improvement and constant innovation of the market's most talented-and most driven-author,Bill Perreault,this latest edition of the marketing classic takes on the virtual corporation of the late '90s and beyond,addresses relationship marketing thoughtfully throughout,and expands its discussions of global issues,ethics,IMC,cross-functional topics,customer satisfaction,business-to-business,services and more!


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Basic Marketing: A Global-Managerial Approach, Embodying the continuous improvement and constant innovation of the market's most talented-and most driven-author,Bill Perreault,this latest edition of the marketing classic takes on the virtual corporation of the late '90s and beyond,addresses relationsh, Basic Marketing: A Global-Managerial Approach

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Basic Marketing: A Global-Managerial Approach, Embodying the continuous improvement and constant innovation of the market's most talented-and most driven-author,Bill Perreault,this latest edition of the marketing classic takes on the virtual corporation of the late '90s and beyond,addresses relationsh, Basic Marketing: A Global-Managerial Approach

Basic Marketing: A Global-Managerial Approach

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Basic Marketing: A Global-Managerial Approach, Embodying the continuous improvement and constant innovation of the market's most talented-and most driven-author,Bill Perreault,this latest edition of the marketing classic takes on the virtual corporation of the late '90s and beyond,addresses relationsh, Basic Marketing: A Global-Managerial Approach

Basic Marketing: A Global-Managerial Approach

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