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Book Categories |
| Ch. 1 | The menu | 5 |
| Ch. 2 | The new products process | 23 |
| Ch. 3 | Opportunity identification and selection : strategic planning for new products | 52 |
| Ch. 4 | Preparation and alternatives | 81 |
| Ch. 5 | Problem-based ideation : finding and solving customers' problems | 102 |
| Ch. 6 | Analytical attribute approaches : introduction and perceptual mapping | 125 |
| Ch. 7 | Analytical attribute approaches : trade-off analysis and qualitative techniques | 142 |
| Ch. 8 | The concept evaluation system | 165 |
| Ch. 9 | Concept testing | 185 |
| Ch. 10 | The full screen | 211 |
| Ch. 11 | Sales forecasting and financial analysis | 230 |
| Ch. 12 | Product protocol | 256 |
| Ch. 13 | Design | 281 |
| Ch. 14 | Development team management | 303 |
| Ch. 15 | Product use testing | 332 |
| Ch. 16 | Strategic launch planning | 360 |
| Ch. 17 | Implementation of the strategic plan | 393 |
| Ch. 18 | Market testing | 414 |
| Ch. 19 | Launch management | 443 |
| Ch. 20 | Public policy issues | 465 |
| Price | Condition | Delivery | Seller | Action |
| $179.47 | Digital |
| WonderClub |
Louis Lapointe
reviewed New Products Management on August 10, 2020
New Products Management
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Add New Products Management, Written with a managerial focus, New Products Management by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have, New Products Management to the inventory that you are selling on WonderClubX
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Add New Products Management, Written with a managerial focus, New Products Management by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have, New Products Management to your collection on WonderClub |
