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Book Categories |
Pt. I | Text | |
1 | The Internationalization Process | 3 |
2 | The Global Business Environment | 15 |
3 | The World of International Trade | 33 |
4 | Managing Trade Operations | 59 |
5 | Global Sourcing Strategy: R&D, Manufacturing, and Marketing Interfaces | 86 |
6 | Licensing | 107 |
7 | The Design and Management of International Joint Ventures | 114 |
8 | International Strategy Formulation | 133 |
9 | The Impact of Globalization on the Organization of Activities | 150 |
10 | The Evolving Multinational | 168 |
11 | The Global Manager | 181 |
12 | Political Risk: Managing Government Intervention | 199 |
Pt. II | Cases on Internationalization | |
1 | Dialogue: Russia | 215 |
2 | Kenny Rogers Roasters in China (A) | 221 |
3 | Sterling Marking Products, Inc | 234 |
4 | India Gold Fish Leather, Ltd | 250 |
5 | Neilson International in Mexico | 254 |
6 | Cambridge Products, Inc. (A) | 267 |
7 | Russki Adventures | 276 |
8 | Cameron Auto Parts (A) - Revised | 294 |
9 | Hush Puppies Chile | 304 |
10 | Technophar in Viet Nam | 320 |
11 | Nora-Sakari: A Proposed Joint Venture in Malaysia | 337 |
12 | ACCOR (A) | 353 |
13 | Where Have You Been? An Exercise to Assess Your Exposure to the Rest of the World's Peoples | 374 |
14 | Studds Nolan Joint Venture | 381 |
Pt. III | Cases on Multinational Management | |
15 | Matsushita Industrial de Baja California | 399 |
16 | P. T. Sekbang Life Insurance (Indonesia) | 418 |
17 | Toppan Moore | 438 |
18 | Colgate-Palmolive: Managing International Careers | 453 |
19 | Global Enterprises, Inc | 470 |
20 | Nestle Breakfast Cereal (A and B) | 482 |
21 | Warner-Lambert Company | 492 |
22 | Rhone-Poulenc (A) and (B) (Condensed) | 512 |
23 | Phil Johnson | 529 |
24 | Larson in Nigeria-1994 | 536 |
25 | Yutaka Nakamura: A Foreigner in His Native Land | 543 |
26 | Scotch-Brite (3M) | 550 |
27 | Enron Development Corporation | 561 |
28 | International Sourcing in Athletic Footwear: Nike and Reebok | 578 |
Index | 595 |
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Add International Management : Text and Cases, International Management focuses on how firms become and remain international in scope. It is about the experiences of firms of all sizes,from any countries,as they come to grips with an increasingly competitive global environment. It is about the practic, International Management : Text and Cases to the inventory that you are selling on WonderClubX
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Add International Management : Text and Cases, International Management focuses on how firms become and remain international in scope. It is about the experiences of firms of all sizes,from any countries,as they come to grips with an increasingly competitive global environment. It is about the practic, International Management : Text and Cases to your collection on WonderClub |