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International marketing Book

International marketing
International marketing, , International marketing has a rating of 4 stars
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International marketing, , International marketing
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  • International marketing
  • Written by author Philip R. Cateora,John M. Hess,John Graham
  • Published by New York : Irwin McGraw-Hill, c2002., 2001/08/01
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This 11th edition of International Marketing has an increase in the coverage of technology's impact on the international market arena. It assesses the global markets and strategies for succeeding in the international arena. Throughout the text Web icons can be found in the margins to refer readers to a Website which updates chapter material.


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