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Title: Reasoning With Statistics: Simplified Examples in Communications Research
WonderClub
Item Number: 9780030678851
Number: 1
Product Description: Full Name: Reasoning With Statistics: Simplified Examples in Communications Research; Short Name:Reasoning With Statistics
Universal Product Code (UPC): 9780030678851
WonderClub Stock Keeping Unit (WSKU): 9780030678851
Rating: 4/5 based on 2 Reviews
Image Location: https://wonderclub.com/images/covers/88/51/9780030678851.jpg
Weight: 0.200 kg (0.44 lbs)
Width: 0.000 cm (0.00 inches)
Heigh : 0.000 cm (0.00 inches)
Depth: 0.000 cm (0.00 inches)
Date Added: August 25, 2020, Added By: Ross
Date Last Edited: August 25, 2020, Edited By: Ross
Price | Condition | Delivery | Seller | Action |
$99.99 | Digital |
| WonderClub (9290 total ratings) |
Richard Eidson
reviewed Reasoning With Statistics: Simplified Examples in Communications Research on April 25, 2020(The English review is placed beneath the Russian one)
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Что Ñ Ð² итоге получил? КлаÑÑичеÑкий маркетинг. Я дочитал лишь до 6 главы, но на протÑжении вÑех Ñтих 6 глав речь шла только и иÑключительно только о маркетинге. Однако о клаÑÑичеÑком маркетинге лучше вÑего пишет Котлер и именно его академичеÑкие книги и лучше читать. Ð’ данной книге вÑÑ‘ наÑтолько Ñкучно и не интереÑно, Ñтолько пуÑÑ‚Ñ‹Ñ… и беÑÑмыÑленных Ñлов, что Ð¼ÐµÐ½Ñ Ð½ÐµÐ²ÐµÑ€Ð¾Ñтно Ñильно клонило в Ñон вÑÑкий раз, когда Ñ Ð½Ð°Ñ‡Ð¸Ð½Ð°Ð» читать Ñту книгу. Более того, книга напиÑана наÑтолько Ñухим и Ñ‚Ñжелым Ñзыком, что читать ÑтановитÑÑ Ð²Ð´Ð²Ð¾Ð¹Ð½Ðµ Ñ‚Ñжелей. Да и зачем, еÑли еÑÑ‚ÑŒ Ð¾Ñ‚Ð»Ð¸Ñ‡Ð½Ð°Ñ Ð°Ð»ÑŒÑ‚ÐµÑ€Ð½Ð°Ñ‚Ð¸Ð²Ð° в лице Котлера? Да, рекламе автор поÑвÑщает меÑто. Ðо он отводит Ñтому лишь одну чаÑÑ‚ÑŒ! Я ожидал, что автор вÑÑŽ книгу поÑвÑтит рекламе, а он только ОДÐУ чаÑÑ‚ÑŒ отводит ей! Ðто Ð¿Ð¾Ð»Ð½Ð°Ñ Ð±ÐµÑÑмыÑлица. Как Ñ ÑƒÐ¶Ðµ Ñказал, еÑли Ñ Ñ…Ð¾Ñ‡Ñƒ почитать о маркетинге, Ñ Ð²Ð¾Ð·ÑŒÐ¼Ñƒ книгу Котлера. Так зачем мне Ñто здеÑÑŒ, в Ñтой книг? Ðеужели Ð½ÐµÐ»ÑŒÐ·Ñ Ð±Ñ‹Ð»Ð¾ пропуÑтить Ñто? ЕÑли без Ñтого ну никак не мог автор обойтиÑÑŒ, то он вполне мог Ñжатую верÑию Ñо ÑÑылкой на полноценные учебники по маркетингу, Ð¾Ñ‚Ð²ÐµÐ´Ñ Ð±Ð¾Ð»ÑŒÑˆÑƒÑŽ чаÑÑ‚ÑŒ книги теме «реклама».
Увы, но автор решил включить вÑе, что только возможно в Ñвою книгу, а нужно ли Ñто там или нет, его, похоже, не Ñильно волновало. К примеру, автор на полном Ñерьёзе пишет о подÑознательной рекламе, Ð¾Ñ‚Ð´Ð°Ð²Ð°Ñ Ñтой теме неÑколько Ñтраниц. Ð’Ñ‹ Ñто Ñерьёзно?! Может быть, ещё Ñказки Ð´Ð»Ñ Ð´ÐµÑ‚ÐµÐ¹ включили бы в книгу?
Дальше автор включает, какие только ÑущеÑтвуют теории на одну конкретную тему в Ñвою книгу. Т.е. автор не анализирует даже теории, он проÑто включает вÑе, что когда-либо было напиÑано на Ñтот Ñчёт. Чем больше, тем лучше, так Ñказать. Ðеужели автор не понимает, что читатель проÑто утонет в Ñтом нагромождении теорий? Что нужно лишь неÑколько подходов, но оÑновных, чем великое их множеÑтво, которыми никто и никогда не будет пользоватьÑÑ Ð¸ о которых забудут Ñразу поÑле их прочтениÑ.
Обычно Ñ Ð½Ðµ люблю броÑать учебники, но Ñто один из тех Ñлучаев, когда Ñ Ð¿Ñ€Ð¾Ñто не Ñмог заÑтавить ÑÐµÐ±Ñ Ð¿Ñ€Ð¾Ð´Ð¾Ð»Ð¶Ð°Ñ‚ÑŒ читать. Я потратил вÑе Ñилы, когда читал одну главу, потом вторую, но на третьей Ñ ÑломалÑÑ. ПроÑто понÑл, что дальше Ñ Ð½Ðµ Ñмогу читать, что буду отвлекатьÑÑ ÐºÐ°Ð¶Ð´Ñ‹Ð¹ раз и, Ñледовательно, буду читать книгу год, а может и больше. ПоÑтому единÑтвенным правильным решением было броÑить книгу на 6 главе.
Ð’ общем, одна из худших книг. Даже удивительно, как авторам удалоÑÑŒ превратить такую интереÑную тему, в невероÑтно Ñкучную книгу, Ñо Ñложным текÑтом, да и ещё Ñ ÐºÑ€Ð°Ð¹Ð½Ðµ поверхноÑтным материалом. Ðет, лучше перечитать того же Котлера, чем мучитÑÑ Ñ Ñтой книгой.
I came across this book when I was looking for an academic textbook on advertising, something like Kotler's "Marketing Management," which explained in great detail not marketing, but advertising. As it turned out, unlike the topic of Marketing, on which quite a lot of university textbooks were written, there are almost no such books on advertising. I know of only one book related to advertising, Contemporary Advertising and Integrated Marketing Communications by William F. Arens. But I was concerned about the year of publication - 2016. I wanted the book to be published recently, because I wanted a modern view of advertising, taking into account the development of the Internet, social networks, and the recent changes in technology. So I decided to look for something newer. This book seemed to me to be just that fresh, released in 2018 and offering not just the topic of advertising but the broader complex.
What did I end up getting? The classic marketing. I only got as far as chapter 6, but throughout those six chapters, it was all about marketing. But, classic marketing is best written about by Kotler, and it is his academic books that are the best to read. Everything in this book is so boring, and uninteresting, with so many empty and meaningless phrases, that it made me incredibly sleepy every time I started to read this book. Moreover, the book is written so dry and unnecessarily complex that it becomes doubly difficult to read. And for what reason, if there is a great alternative in the form of Kotler? Yes, the author gives a place for advertising. But he gives it only one part! I expected that the author devoted the entire book to advertising, but he gives it only ONE part! That doesn't make any sense at all. Like I said, if I want to read about marketing, I'll take Kotler's book. So why would I want it here in this book? Couldn't it have been left out? If there is no way to do this without it, the author could at least offer an abridged version, devoting most of the book to the subject of "advertising.
Alas, the author decided to include everything he could in his book, and it didn't seem to bother him much whether it was necessary or not. For example, the author writes about subliminal advertising in complete seriousness, devoting several pages to the subject. Are you serious?! Wouldn't you also include fairy tales for children in the book?
Further, the author includes whatever theories exist on one particular topic in his book. That is, the author doesn't even analyze the theories, he just includes everything that has ever been written on the subject. The more the better, so to speak. Doesn't the author realize that the reader will simply drown in this pile of theories? Better to have only a few approaches, but basic ones, than a great many that no one will ever use and will be forgotten about as soon as they are read.
Usually, I don't like to give up textbooks, but this was one of those times when I just couldn't bring myself to keep reading. I spent all my energy reading one chapter, then the second, but at the third I stopped. I just realized that I couldn't read any further, that I would be distracted every time and, consequently, I would read the book for a year or maybe more. So the only right decision was to quit the book at chapter 6.
All in all, one of the worst books. It is even amazing how the authors managed to turn such an interesting topic into an incredibly boring book, with a complex text, and even with extremely superficial material. No, I would rather reread the same Kotler than struggle to read this book.
Joyce Petrillo
reviewed Reasoning With Statistics: Simplified Examples in Communications Research on May 20, 2015This was like an anthology of ideas, with much repeating of some concepts and omitting others. I am impressed with the up-to-date information inside, but I had about 5 times I tried to look up a term associated with IMC, and couldn't find it in the book. Weird.
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