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Book Categories |
| Preface | ||
| 1 | What is a Strong Brand? | 1 |
| 2 | The Saturn Story | 37 |
| 3 | The Brand Identity System | 67 |
| 4 | Organizational Associations | 107 |
| 5 | Brand Personality | 137 |
| 6 | Identity Implementation | 175 |
| 7 | Brand Strategies Over Time | 207 |
| 8 | Managing Brand Systems | 239 |
| 9 | Leveraging the Brand | 269 |
| 10 | Measuring Brand Equity Across Products & Markets | 303 |
| 11 | Organizing for Brand Building | 339 |
| Notes | 359 | |
| Index | 367 | |
| About the Author | 381 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Todd Burrow
reviewed Building Strong Brands on June 12, 2017
Building Strong Brands
What I love about this book is an applicable theory, old but gold, and the concept still relevance until this day. This book gives and teach you some "tools" that can you use for planning a brand.
The bad is the author's writing style is too scientifically, it can makes you take more time to understand what you read, and all of the case studies already old (still good to read for me).
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Add Building Strong Brands, As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset , Building Strong Brands to the inventory that you are selling on WonderClubX
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Add Building Strong Brands, As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset , Building Strong Brands to your collection on WonderClub |
